Call That Girl (CTG) is owned and operated by Lisa Hendrickson, and around the metro area Lisa is affectionately referred to as “the IT girl” or “that computer girl”, hence the snappy website: www.callthatgirl.biz . CTG originated in Minneapolis, 2003 as an at home computer repair company focused on supporting women users.
Call That Girl Time Line
2003, the dream begins when Lisa was between jobs. After spending the summer looking for the next great job, her and her best friend collaborated thoughts and put together the first attempt at CTG. Website in place, business cards, logo stolen from Microsoft Clipart, they were off and running with their first marketing effort. Lisa sent flyers to the Curves locations in the Twin Cities. After 8 clients serviced, Lisa was off to work at the Mayo Clinic in Rochester Minnesota.
2004, After finding the employees and physicians of the Mayo Clinic needing home support, CTG came back to life. Lisa signed up with the state of Minnesota as an assumed name and sole proprietor of CTG. Lisa worked with an east coast designer, created business cards and posted an ad in the Rochester Women’s Magazine. In 2006, Lisa left Rochester with 40 clients and then moved back to Minneapolis to work at her final corporate job supporting a contract for the Navy Marine Corps Intranet (NMCI) working for Multimax/Harris IT.
2007, After Multimax was aquired by Harris IT, Lisa opted to move on and restart her career by going on her own and building up Call That Girl on a full time basis. During her first five months of being on her own, she ended 2008 with just five clients. These first five months were full of ideas to market, networking events and brainstorming how to grow CTG.
2008, in January CTG launches atv the Women’s Expo held at the Minneapolis Convention Center. Investing $2400 turned out to be a large win for CTG, almost immediately after the event, we started getting calls in on a daily basis, thus growing our network and starts the beginning of “personal networking” as our main stream form of marketing. Soon after Lisa starts utilizing LinkedIn as a new marketing tool to find new clients. Summer of 2008, Lisa is hired on as Manager of LinkedMinnesota. during the summer of 2008, Call That Girl found it’s first “home” on the corner of Frankli and Nicollet in downtown Minneapolis.
Fall of 2008, the recession starts and Lisa finds a need for the laid off professionals to see hope and learn how to network via LinkedIn. She founds Project Link It Forward and begins her six month adventure of hosting free one hour classes at Camp Get-A-Well-A. Shortly after the project begins, it gains momentum quickly and the Star Tribune picks up the story and does a story on the project and lands Lisa on page 1 of the business section, the first week after new year of 2009. CTG closes with 169 clients
2009 Lisa’s story is featured in the Star Tribune on the front page of the business, the first edition of the new year. The project was a hit and even though she wasn’t fulltime busy with clients, LinkedIn was keeping her very busy. Her pro bono efforts would show pay off in the summer where her business was starting to grow organically through word of mouth, social media and her community stewardship. In the summer of 2009, Call That Girl moves to the suburbs and is currently still in the Sunny Ridget Business Park in St. Louis Park, MN. CTG closes with 450 clients.
2010 Lisa takes over as owner of the largest LinkedIn group in Minnesota, LinkedMinnesota. Lisa also decided to make a bold move and move her personal life down to Rochester, MN. Without publicly announcing this move, she worked for six months traveling back and forth from Rochester to Minneapolis until it got to be too much. She opened her Rochester location in September and was still outsourcing hardware and home visits if she could not make it. Lisa also started the year off with writing an eBook on Social Media that was published in September of 2010. CTG closes with 850 clients.
2011 begins the year of growth for Call That Girl. With a fresh fully trained intern that was moved to fulltime employee status, she was ready to move ahead. Lisa also hired on a new technician to manage the St. Louis Park office to do drop offs and home visits. Little did she know that outsourcing was a great choice, but to grow she needed to hire on staff. Just a few months into the new year, it was decided that Call That Girl would enterprise quickly and plans were in action to open a store in Winona, MN. After four months of renovations, the Winona Service Station was fully functional in July of 2011. Client count 1350.
2012 updates: Now we are in our 5th year, I say “we” because we definately have grown since 2011! I have a contract with a large company that allowed me to hire on 7 more employees to service stores around the metro area. We have been working on this contract since early 2011, and now that it’s working, we are working on opening new outstate locations in cities such as Mankato, Duluth, Appleton, Madison and St. Cloud. In the spring of 2012, we opted to turn our Winona store over to Jason Dicus who was the main technician at that store, he is now a contractor for us and we kept Nik on as our mobile tech so we can still continue to service the Winona area. In June of this year, we moved out of our business park location and into a more retail/office environment. Our new space is large that we have plenty of room to grow into it and expand our services and offer a “luxury” approach to support; such as side by side help. We think our clients will completely enjoy this experience!