Welcome to my about page! There have been a lot of changes in the past years and I enjoy telling my stories. I’ll start by saying I am the sole owner of Call That Girl (CTG) Technology Support and what I offer is a remote support technical assistance (we do offer onsite visits in both Minneapolis & St Paul and Rochester) with six other contractors helping me get the jobs done. Our core services are general technology support, Outlook, Hosted Exchange, Microsoft Office 365 and we dabble a bit with helping small business set up simple websites and ranked in Google with blogging. I am working hard to find new talent to assist with growing CTG to offer our Premium Level clients a referral for any need that may arise.
In my side time, I enjoy writing eBooks and I also sell them online. I have always enjoyed writing and especially creating technical documents. To read more about these click here.
On occasion, I also host a podcast show http://www.bamcast.biz Larry Aldrich from Virginia is my Producer and we offer business and marketing talk to our listeners. Each show we have a guest on and talk about a variety of topics.
In regards to social networking, I have approximately 50,000 contacts via LinkedIn, Twitter, G+, Facebook and via my newsletters. LinkedIn is my favorite and I own the largest LinkedIn group in the state of Minnesota, “LinkedMinnesota” I am very active online and love sharing my stories and technical blogs.
Call That Girl Time Line
How did I get into computers? Easy answer. I had heard of the internet in 1994, played on AOL chat rooms at my aunt’s house, but didn’t really grasp it. I had a friend who wanted me to get on “Email” and bugged me to buy a computer to do email with him. I had no idea what email was, but in 1995 I was going to college and I asked an instructor if the school did email and they sent me off to the computer lab. The lab told me that I could have email if I had a computer class. I wasn’t happy with that answer and told a friend who went to Winona State University and he told me that every college student got email for free, so off to WSU I went the next quarter.
The day I got to WSU, I found the lab and fell in love. Between classes I was in the main computer lab and could not stop learning about Macs, Telnet and the old school internet. After just a few months, the students in the lab started asking me to help them with their issues because they thought I worked there. I eventually asked the lab manager to hire me on work study because I was helping so much. There begins in 1996 my love of doing tech support.
After graduating, I chose to not work in my field, but rather stay in tech support. I found out I was suited for “Helpdesk jobs” and applied for many positions, eventually ending up at Honeywell for the R&D division.
2003, the dream begins when I was between jobs. After spending the summer looking for the next great job, my best friend and I collaborated thoughts and put together the first attempt at CTG. Call That Girl came from the past corporate helpdesk jobs I had when the employees would always say “Just call that girl at the helpdesk”…as I was always at my desk and ready for the next ticket to come in. My work ethic has always been fast, get it done and learn so I can support more.
With the website in place, business cards, logo stolen from Microsoft Clipart, we were off and running with my first marketing effort. I sent flyers to the Curves locations in the Twin Cities promoting my home visits for the ladies. After 8 clients serviced, Lisa was off to work at the Mayo Clinic in Rochester Minnesota.
2004, after finding the employees and physicians of the Mayo Clinic needed home support, CTG came back to life. Lisa signed up with the state of Minnesota as an assumed name and sole proprietor of CTG. Lisa worked with an east coast designer, created business cards and posted an ad in the Rochester Women’s Magazine. In 2006, Lisa left Rochester with 40 clients and then moved back to Minneapolis to work at her final corporate job supporting a contract for the Navy Marine Corps Intranet (NMCI) working for Multimax/Harris IT.
2007, After Multimax was acquired by Harris IT, Lisa opted to move on and restart her career by going on her own and building up Call That Girl on a full time basis. During her first five months of being on her own, she ended 2008 with just five clients. These first five months were full of ideas to market, networking events and brainstorming how to grow CTG.
2008, in January CTG launched at the Women’s Expo held at the Minneapolis Convention Center. Investing $2400 turned out to be a large win for CTG, almost immediately after the event, she started getting calls in on a daily basis, thus growing her network and started the beginning of “personal networking” as her main stream form of marketing. Soon after Lisa starts utilizing LinkedIn as a new marketing tool to find new clients. Summer of 2008, Lisa is brought on as Manager of LinkedMinnesota. During the summer of 2008, Call That Girl found its first “home” on the corner of Franklin and Nicollet in downtown Minneapolis.
Fall of 2008, the recession starts and Lisa finds a need for the laid off professionals to see hope and learn how to network via LinkedIn. She founds Project Link It Forward and begins her six month adventure of hosting free one hour classes at Camp Get-A-Well-A. Shortly after the project began, it gains momentum quickly and the Star Tribune picks up the story.
First week of 2009, Lisa’s story is featured in the Star Tribune on the front page of the business, the first edition of the New Year. The project was a hit and even though she wasn’t fulltime busy with clients, LinkedIn was keeping her very busy. Her pro bono efforts would show pay off in the summer where her business was starting to grow organically through word of mouth, social media and her community stewardship. In the summer of 2009, Call That Girl moves to the suburb of St. Louis Park. CTG closes with 450 clients.
In 2010, Lisa takes over as owner of the largest LinkedIn group in Minnesota, LinkedMinnesota. Lisa also decided to make a bold move and move her personal life down to Rochester, MN. Without publicly announcing this move, she worked for six months traveling back and forth from Rochester to Minneapolis until it got to be too much. She opened her Rochester location in September and was still outsourcing hardware and home visits if she could not make the appointments. Lisa also started the year off with writing an eBook on Social Media that was published in September of 2010. CTG closes with 850 clients.
2011 begins the year of growth for Call That Girl. With a fresh fully trained intern that was moved to fulltime employee status and a FT employee in the St. Louis Park shop, she was ready to move ahead. Just a few months into the New Year, it was decided that Call That Girl would enterprise quickly and plans were in action to open a store in Winona, MN. The team secured a large contract and after four months of renovations, the Winona Service Station was fully functional in July of 2011. In November, She also moved to a new store in Rochester that year. Client count 1350.
2012 updates: This was the year that CTG grew and grew like crazy. The whole team were working on a contract that helped them grow to 16 employees and supporting 3 shops, 22 stores in 4 states. But just as soon as the growth was about settled down, in the summer of 2012, the company we contracted with went in house and the business found out in the 3rd quarter that people weren’t so excited to have hardware fixed when buying new was so affordable and with the explosion of smart phones and iPads, thus leaving the stores not making enough money to stay open. Winona was sold, and preparations to close St. Louis Park were underway. Client count 2500
2013 updates. This was the year the company slimmed down; Lisa closed all of the stores and went remote support only. In the middle of 2nd quarter, Lisa realized that she was building the wrong company, the one that wasn’t her dreams and desires and focused on what she loved doing, remote support, Outlook & email, Hosted Exchange and Microsoft Office 365 and business applications. Client count, over 3000 and well over 5000 jobs on the books.
Got this far? Just like you, I read back and am so happy I went through the ups and downs of a business ever-changing. This storyline will be continued I have no doubt, stop back for an update!