Business and Marketing Tips for Computer Techs Show #16

Published date: 12/06/2012 Mister Lister of WebRanking

Listen in by clicking the link here!

Show Notes

• Guest speaker Chris Lister is the director of business development at webranking.com.
  • His company specializes in search engine optimization, and can help your website rank higher in search engine results.
    • Search engines use search algorithms to help rank websites on a number of different points.
      • Tags, reliable links, content, keywords, and more.
    • Search engine algorithm updates can determine website rankings.
    • “The cleaner the site, the better it is going to rank.”
    • Use a variety of tags and title tags to get better rankings.
      • Use less than 60 characters in tags
      • Title tags also appear in URL.
• Web traffic can be EXPENSIVE.
  • You will get more web traffic and more business when your website is more appealing to the audience.
  • Concept called heat maps can pinpoint where the majority of your traffic is clicking in various places on your website.
  • Personalize forms to match the services. Clients are more opt to filling out forms that look more thought out and personalized.
  • Make your title and content appealing to the audience. The message should match your title, products, and services.
    • People click on Google search results that would best meet their needs and expectations. Deliver what they are looking for!
    • Content is key!
• Anchored text is the clickable text in a hyperlink.
• A good SEO company will NEVER cold call you!

Tags: Business Tips for Computer repair businesses, Business Tips for Computer Techs, computer repair business tips, Computer Repair Marketing Advice, Marketing Tips for Computer repair businesses

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