Networking vs Connector
Do you know the difference between a networker and a connector?
Network: –verb (used without object)
to cultivate people who can be helpful to one professionally, esp. in finding employment or moving to a higher position
Connect: –verb (used with object)
to join, link, or fasten together; unite or bind:
I was emailing with a guy yesterday from LinkedIn and we were discussing networking and I closed by telling him that I’m more of a connector type. I’m always trying to find ways to connect 2 folks for value of revenue or to save money somehow. I probably refer 2-4 folks a week to each other, easily. That comes from being a wide spread networker and having a gift of wanting to help others. (the point of networking right?). Most of these connections I make are just me having a day. I don’t seek them out. Just yesterday I was at a client’s office who said he was looking for a designer to make brochures. I knew of 2 people to refer him to on the spot.
This is also the reason why I think I avoided joining the large networking groups. I knew early on in my networking career that I need to be connected to many folks and the larger groups tend to work on internal referrals and bring on the mentality of “Let’s get together for coffee and see how we can help each other out”….where, if you’re a connector type, there is no need for coffee. Just let me know what you do and I’ll add you to my mental rolodex. You already know I fix computers, and I know what you do so it’s a done deal right?
“Let’s do coffee” for me only has value if we are going to do business together or partner up, etc. Networking is today’s world is much more accelerated and if you are busy like I am, there is no time for it. But I will say, that in my first 6 months, I did coffee dates with people and 90% of the time it turned out they wanted to sell me something they sold. It was pretty disappointing to be honest. And not one of those folks has ever called me or referred business to me (that I know of and I track all my clients).
2 weeks ago, I was talking to someone who does something for my business (he will rename nameless) and he said that he would like to get together to see how we could help each other network. I told him that we both already know what each other does, so what is the point? Then he got a big miffed at me and said, “You know, I’m a part of ABC networking group, I KNOW HOW TO NETWORK. I get most of my clients through ABC Network or from adopted clients from other folks.”
Wow! Congrats! I have built a business from scratch and got my clients the old fashioned way, HAND AND FOOT. Of course with that, comes referrals, but that’s how the service business works. Once you are established, you will get referrals and I thank my lucky stars everyday that I spent the first 6 months of building my business going to every networking event I could find. I also thank my lucky stars that my clients or people I have met networking like me and my business enough to refer me out to people.
Our conversation moved to the business we do now together, but I could not let it go. I stopped him and said, “You know, I just want to tell you that you have no business telling me how to network, I’m fairly well connected at this point and I don’t need you to tell me how to network”. PFFT. I was kind of angry… so angry I sent him a link to my LinkedIn profile just to sort of prove my online presence with one of the online media’s I use for “networking”.
Just sayin’
So to close, you can network, be a connector or be both. I know a few people out there that are good at both and I commend them for their efforts. It’s not easy to manage everything in your head, who does what and how you can help them out.
In my opinion, if you want to get to know someone to help them or have them help you, the best way in today’s busy world is to email someone with an introduction letting them know of your business and how you will keep them in mind as well. Email dates, saves time and money!
Category: Call That Girl's Tech Blogs
About the Author (Author Profile)
Lisa Hendrickson is the owner of Call That Girl. She is an Outlook Expert and Microsoft 365 Consultant.Subscribe
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