Business and Marketing Tips for Computer Techs Show #16

| June 12, 2015 | 0 Comments

Published date: 12/06/2012 Mister Lister of WebRanking

Listen in by clicking the link here!

Show Notes

  • Guest speaker Chris Lister is the director of business development at webranking.com.
    • His company specializes in search engine optimization, and can help your website rank higher in search engine results.
      • Search engines use search algorithms to help rank websites on a number of different points.
        • Tags, reliable links, content, keywords, and more.
      • Search engine algorithm updates can determine website rankings.
      • “The cleaner the site, the better it is going to rank.”
      • Use a variety of tags and title tags to get better rankings.
        • Use less than 60 characters in tags
        • Title tags also appear in URL.
  • Web traffic can be EXPENSIVE.
    • You will get more web traffic and more business when your website is more appealing to the audience.
    • Concept called heat maps can pinpoint where the majority of your traffic is clicking in various places on your website.
    • Personalize forms to match the services. Clients are more opt to filling out forms that look more thought out and personalized.
    • Make your title and content appealing to the audience. The message should match your title, products, and services.
      • People click on Google search results that would best meet their needs and expectations. Deliver what they are looking for!
      • Content is key!
  • Anchored text is the clickable text in a hyperlink.
  • A good SEO company will NEVER cold call you!

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Category: Outlook Support

About the Author ()

Lisa Hendrickson is the owner of Call That Girl. She is an Outlook Expert and Microsoft 365 Consultant.

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