Lisa Hendrickson

Author Archive: Lisa Hendrickson

Lisa Hendrickson is the owner of Call That Girl Technology Support. She is an Outlook Expert and Office 365 Consultant. She also is now offering SEO and Marketing help for small businesses.

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Microsoft OneNote Trainer

| November 9, 2017 | 0 Comments

If you are out looking for a Microsoft OneNote Trainer, I have a great referral for you! Most folks who buy Office 365 Home don’t know that this is a free software program that is included and that can very valuable to you and your personal life or business.

Business clients don’t know how robust OneNote can be, my referral team can help you setup custom OneNote WorkBooks and Tabs and close with expert level training.

Please contact me at info@callthatgirl.biz and I’ll get you in touch with my referral. Thanks!

onenote expert

Content Marketing Expert

| October 15, 2017 | 0 Comments

Content Marketing Expert

If you are new to the SEO and Marketing tips series, you might want to read the first blog at the bottom and read up!

Tip #5

Ok this one is easy…I’m not even going to blog it out. I’m going to allow you free access to my eBook “Call That Girl’s Guide to SEO for WordPress”, my reasoning is that I already wrote an ebook and reading it will help. It will help you decide if you want to do it yourself or hire me to help. Or both? The eBook is a step by step how-to, no hidden tricks, everything I do but on a smaller scale. If you hire me, I do a lot more than what the eBooks outlines. The eBook is a great outline though!

To get a copy of the eBook, all I ask if you sign up for my newsletters. You can unsubscribe after the first on you get, but moving ahead these newsletters will be filled with great tips 🙂  After you sign up, email me Lisa@callthatgirl.com and just say you signed up and I’ll email you the eBook. Thanks!

Newsletter Sign Up

Tip #4

Before you start blogging, you should do a few things. Prepare and do analysis. I learned this early in 2012 when I started doing my own SEO. If you don’t do this, you have no starting ground and have no idea where you rank already. One of my SEO clients told me that the competition check I did for them, opened their eyes to a service their competition was doing and they were not aware of!

I’ll start with this fun exercise, open an Excel spreadsheet and open a Google window, do not be logged into your Gmail account while doing this.

Now, write out 10-20 of your services. Example: Computer Repair, Data Backup, Data Recovery, etc. Then search in Google that service + your town, or your community. Example: “Computer Repair Minneapolis”. Review the search pages and copy the URL into your spreadsheet for at least the first 10 searches. My first analysis included about 3 pages or so listings. I guess you could say I was a maniac but I really wanted to learn more about each of the businesses I was competing with too. Minneapolis was a large market and go get on page 1 would be an effort to say the least.

 

Continue doing this until you have a spreadsheet full of your search words and the URL listings of your competition. Take note of the graphic above and all the major non-IT companies who are ranking on page 1. This is pretty sad to see, but you can outrank them in time. In all the years I have been doing my own SEO and SEO for others, getting ahead of them is possible, but takes time and lots of blogs.

TIP! If you want to really get into the analysis, copy the title they used too. This is great learning for when you make your blogs, covered in another tip!

Now review those URL’s. Go see what the competition is doing, look at their website, review their navigation bar. Review their website, take notes. Also review all the search words you have and see how many of those companies are using the search words you want to do. This is your edge, find search words you want and they are not ranking for. I also try to tell my clients to focus on their most expensive services; data recovery, mac repairs, Office 365.

TIP: searching for MSP and managed services are not great search words, mostly because the general public does not know these words. They know “IT Consulting” or “Technology services” and such.

I will close this tip with asking if you have Google Analytics setup for your website. If not, you can setup an account here https://analytics.google.com

If you do have Google Analytic setup, go check your statistics. Export the past month of the “Behavior-Overview” to an Excel spreadsheet. Now you can see all of your blogs and pages and how many clicks they have. For deeper analysis go back a year. As you can see in my graphic below, I have many SEO/Error blogs. These help me with in-bound marketing for clients to find me. This is not what you should be doing now, I will cover SEO/Error blogging in a tip later on.

To close this tip up, do your homework, have fun and if you are new to the tips, be sure to read the tips below! If you want to hire me to help you, check out my seo and marketing help page here https://callthatgirl.biz/marketing-help-for-small-businesses

 

 

 

Tip #3

The biggest and probably best of all the blogs to come. Now that you’ve read the first two blogs we can get down to the real work! Ah but I will let you know, the SEO secrets are way down the line, so if you’re hoping to skip right to that, you have to wait a few blogs. You need to learn a bit about blogging first.

Do you have a website for your company? Yes? Is it on WordPress? If Yes, you are good to go to keep reading. No? You’re on a different platform? Read this anyway and you might be able to do the blogs form your Joomla or Magento, etc. Whatever you have might have a blogging add-in and the techniques for SEO might work. The blogs will work I hope for other things, newsletters, social media, etc. But I have found the SEO Blogging I do, does well with WordPress.

If you have a great site and can’t use the blogging, then you can buy a domain, (do your domain.net) and install WordPress and try to style and design it to look like your other site, but keep it very simple! The .net domain can simple because it will only be for blogging and to get you found on the internet.

Now you have a blog. Are you blogging? Do you know what to blog about? For me, I do blogging in many ways. I do SEO Blogging of course, this is exact blogs to help me get found on the internet. People search and find what my blog is and then decide to call and hire me. I also do error blogging. When I fix an error, I blog it and then technicians or end users find the error and it’s either helpful or they call me to hire me to help. I hope the latter! I also do just day to day blogging. These blogs can be stories or just interesting things, I have a few goodies out now, mostly GoDaddy blogs, not really pitches to hire me but more like a warning to readers. These of course can be found by searching the internet too. Finally, I do sometimes create the bait click blogs. I’m not talking about Fake News but more like “5 ways to stop a scammer in their tracks” or “4 ways to know you’re getting a call from a scammer.”

Blogs are the most wonderful outlet for content marketing I have ever seen. Of course, it’s all I have ever known too. As you read in tip 1 and 2, I was always into doing marketing myself and blogs were my marketing. I use them in many areas.

If you happen to have blog setup and do blogging now, how consistent are you? Do you have “Blog” listed on your navigation menu on your website? Have you hired a blogging service?

Let’s start with what you might be doing wrong. Since I started helping techs with their SEO this past summer, I have found a mish/mash of good and bad blogs. Some folks hire a service to do a blog, some subscribe to newsletters and use that as a blog, but if you’re not getting the blog out to the public via SEO or social media…what’s the point? I also have an issue with techs who put the blog link on the nav bar and have old blogs or nothing there. I learned from Bryce Whitty from Technibble the value of your “above the fold”, which means basically what people see at the top half of the website. If you look at the top of this blog, all I have is a huge banner and my nav bar, which is very simple. No link to blog. My blogs are too informative for a new person finding me to drift off to never never land. Plus, most of my clients found me via a blog and I don’t want them cruising through my all my weird blogs lol. I laugh because my blogs are not all “informative”.

Let’s say you are blogging pretty good from your own writing or subscribing to a service, a few times a week or a month and your Google Analytics show you are getting a decent amount of traffic from the blogs. Have you been tracking if those are converting to any calls or contact forms submitted? Do you have a contact us form or call to action on the blogs? If not, consider doing that right now. I recall my first out of state call back in 2012 for an Outlook repair issue. I will never forget asking the client “how did you find me” and they said through one of your blogs. And that folks is when the magic started. I had been blogging about Outlook for years. In fact, I had such passion for it, the right market (LinkedIn) and I shared those blogs with my newsletters and LinkedIn groups, it started to make sense. During 2012, I was lucky to have a rock star marketing assistant and we created so many blogs for all the marketing.

It was that year that I also figured out SEO blogging. I had stores then and wanted to compete with “Minneapolis computer repair” searches. I was on page 6. That’s horrible! For six months I spent many nights working on the analytics, competition checking and worked on the blogs with my assistant. I had a huge spreadsheet we shared and worked on the blogs. I got to page one, took a while and many nights working them over, but to this day…I still rank in Google, even though I closed my stores in 2013 and stopped all blogging on that topic. You can see by my graphic below that the blog that still ranks was probably one of the last ones I did before I started focusing only on Outlook.

Ok folks, that’s enough for this blog. I have many more to go. Your homework from this blog is to figure out if you are blogging, if you need to to do the domain.net bog (your name just .net and install WordPress) or remove that nav bar, review your analytics, so much to do, you have a week! And read tips 1 and 2 below.

Next week I will do tip #4. See you then!

I will push the blogs out via my social media and in my newsletters if you want to get the next blog. You can get in touch by contacting me with the form at the bottom of this blog.

Want to hire me to help?

As much as I love Outlook and Office 365 work, I love marketing and helping people as much as I can. Marketing and SEO blogging is second nature to me, so offering both feels very comfortable. I’m good with offering both on a ticket at the same time if you happen to need all my support, Outlook, Office 365 and Marketing coaching.

Contact me below to get more information.

Tip #2

Marketing Stack and Budget for IT Business Owners

Before I get into tip 2 here, I will be the first to admit I’ve never had a marketing budget. Since 2007, I have paid for many marketing and advertisements, I usually see something and review, then buy if I feel it’s something worth trying. If you want to read more, I have another blog about starting a computer repair business here https://callthatgirl.biz/how-to-start-a-computer-repair-business  The marketing blog is #9 in the series.

Most of the marketing that I have found that worked for me was good old fashioned hard work and while hard work is free, you have to be consistent and always keep it going, no matter what you find what works. If that is going to networking meetings and events, then you have to keep doing that and do it well. For some others, doing online is what works or some find referrals their number one way to get new clients. You Need to figure out your “marketing stack” and I’ll discuss that in tip 2.

 

What is your marketing stack?

What is working? 

What do you love to do?

What do you hate to do? 

In the last blog, I asked you to make a list of all the marketing you have done and review the results. If have not been tracking, I mentioned now is the time to start asking clients. I also told you what I do for marketing, not everything but pretty much everything. What works for me is pretty much is the blogging first, then the rest.

Got your marketing stack ready? Now review it and while you’re reviewing it, look at your wins/losses and then look at it much deeper. What did you love? Did you love paying someone for results? Or did you love that you did it yourself? Money makes everyone love marketing so this is a key for moving forward. If you love paying for the help, the rest of the blogs might be good for you to show your marketing person if you want them to learn a bit more. If you love doing it yourself, I will be now be all yours. I have 15 or so more of these blogs created just for you.

Before I discuss the loving part of marketing, let’s review the marketing I hate doing. I really hate doing newsletters but I do them. I have tried to hire it out but found that I was never happy with the people doing it. I think because I’m really finicky. Last winter, I actually emailed all of my people and said I was done with newsletters. Then in June, there was a huge Outlook issue and I felt I had to get back into newsletters and it sparked a lot in me, so while I still hate “doing the newsletter” I’m still happy with the opens and continued marketing there. I pay $1020 a year for my plan with Constant Contact or $85 a month. I have right now about 4900 people on the lists (I have 2, clients and technicians).

I also hate paying for ads on websites, but I have done it and will probably continue to do it, not sure why as the results are usually nothing special. I have paid $300 for a month on a top ranked site and got 6 clicks in a week. No kidding. I paid almost $1000 for a year (it is a good deal) for a spot on another website and I get again, just a few clicks. I consider that just flat out “marketing” so you never know, one person might click it and be the next thing you were not expecting. Kinda like gambling right? Yep. I was contacted by ChannelPro Network in August to work with them on their online magazine. The publisher was on my newsletter list. I started newsletters in June. If I had given up, he probably would not have contacted me. See how this works? Working with ChannelPro opens many doors for me in the future, a “channel” for me to get content to people and that’s important as I do so many things.

Finally, I really hate doing webinars, but the funny thing is that I love creating the content, doing all the marketing but almost always feel disappointed if people don’t sign up. Usually after I get all the fun parts done, I am in a state of “I can’t believe I now to have to do the webinar” and then when it happens, I love doing it and when it’s over, I’m happy that folks learned a lot. I love it more when I actually charge for it (Some I do free and some I charge for).

I can’t say that there is anything I really hate so much that I don’t want to do. At this point, I avoid many things instead of doing it and hating it. I avoid sales hustlers on Facebook. I avoid watching their sales videos, their hype, their “hey I’m good looking so listen to me hype”. I see it all the time and I’m not falling for it!

To close this part 2, figure out what you love to do. Is talking your thing? Or typing/writing your thing? What if neither is your thing and you’re just a good old fashioned extremely talented nerd who loves owning a business? You are probably the type of person that does need to hire it out then. Most of the free marketing involves talking or writing, as least from my experience. Here is my list again, all “communication type marketing”. This is where you need to consider a budget.

  • Blogging, Newsletters, Social media, SEO blogging, Error blogging, YouTube, Podcasting

Here is what I have heard about a marketing budget, take 20% of your gross and that should be your budget. WOW? Really? If I was to charge myself time for all the free work I did, it would probably be billable at more than 20% of my annual gross. I do a lot to keep my machine going! Take 20% of your gross and see how much that is, divide by 52 weeks and that’s your “budget” each week to get more clients.  Since you don’t want to do free, you can look at that as paid advertising, hiring a sales person, doing ads on TV or Radio, things that don’t take your time up and don’t require you to create the content. Plenty of folks out there that will help you.

Next week I will get started about blogging and that folks, is the key to the rest of the series. If you have a website that does not have a blog attached, you can get a free one from www.wordpress.com and you can follow along. In time you can move your website and merge the blogs in time.

For new folks, you can read tip #1 below. Enjoy!

Tip #1

First, let’s talk about the most important thing when you talk Marketing in any business…how much time do you want to put in? Do you want to learn how to do the marketing that I do and do it yourself? You will save a lot of money but you also have to learn to be consistent. I created and follow a “social media and marketing schedule” that I use as my daily to do list and it keeps me on my toes! If you read my list and thought, “oh, no I don’t want to do that” then doing marketing yourself is not the best option. For you it will require you to hire it out to another company. One of my final blogs will have a lot of information for hiring it out to other people. Lots of tips there and you will want to read my next blog about your budget.

Creating a blog post is not really that hard, even if you don’t like writing. Creating a newsletter is not hard either if you use a template (I use one). Podcasting is easy if you like talking, the rest is technically not hard to do either. Nothing is hard, it’s just learning how to do it and being consistent. In my blog series I will not go into deep training on each but offer the tips, so you can figure it out or hire me to help you learn it.

Here is a bit of homework for you while you wait for my next blog. Again, think about how much interest you have in learning new ideas, time you will need to put in get things going and being consistent. If you have no marketing budget and want to do it yourself, you will need to also schedule time for yourself to do it. It might be during your workday if you don’t work after 5:00, for you 24×7 folks it might be nights/weekends. For me, I just keep it rolling all the time, during my workday, nights, weekends. I write when I feel creative or get a good idea. Many good ideas come right from my own clients! I listen to them and they often tell me many interesting stories. I keep notes every day in a notepad and review those for blogs/newsletters, podcast ideas.

Final homework, review your current marketing. What are you doing now? Write a list of everything you are actively doing/paying for, etc. Also write a list of the past things you did- free or paid and then review those results. Also….go through your clients in the past month and see if you know how those folks found you. If you are not tracking that, NOW is the time! Start asking all new clients, “how did you hear of us” and in a month or so, you can create a spreadsheet and start seeing what is the common answer and you can work off that.

Want to read the next blog? It will be about budgets and a review of your homework from this blog. 

I will push the blogs out via my social media and in my newsletters.

Want to hire me to help?

As much as I love Outlook and Office 365 work, I love marketing and helping people as much as I can. Marketing and SEO blogging is second nature to me, so offering both feels very comfortable. I’m good with offering both on a ticket at the same time if you happen to need all my support, Outlook, Office 365 and Marketing coaching.

Contact me below to get more information.

 

SEO Blog Tips for WordPress

| October 15, 2017 | 0 Comments

SEO Blog Tips for WordPress

If you are new to the SEO and Marketing tips series, you might want to read the first blog at the bottom and read up!

Tip #5

Ok this one is easy…I’m not even going to blog it out. I’m going to allow you free access to my eBook “Call That Girl’s Guide to SEO for WordPress”, my reasoning is that I already wrote an ebook and reading it will help. It will help you decide if you want to do it yourself or hire me to help. Or both? The eBook is a step by step how-to, no hidden tricks, everything I do but on a smaller scale. If you hire me, I do a lot more than what the eBooks outlines. The eBook is a great outline though!

To get a copy of the eBook, all I ask if you sign up for my newsletters. You can unsubscribe after the first on you get, but moving ahead these newsletters will be filled with great tips 🙂  After you sign up, email me Lisa@callthatgirl.com and just say you signed up and I’ll email you the eBook. Thanks!

Newsletter Sign Up

Tip #4

Before you start blogging, you should do a few things. Prepare and do analysis. I learned this early in 2012 when I started doing my own SEO. If you don’t do this, you have no starting ground and have no idea where you rank already. One of my SEO clients told me that the competition check I did for them, opened their eyes to a service their competition was doing and they were not aware of!

I’ll start with this fun exercise, open an Excel spreadsheet and open a Google window, do not be logged into your Gmail account while doing this.

Now, write out 10-20 of your services. Example: Computer Repair, Data Backup, Data Recovery, etc. Then search in Google that service + your town, or your community. Example: “Computer Repair Minneapolis”. Review the search pages and copy the URL into your spreadsheet for at least the first 10 searches. My first analysis included about 3 pages or so listings. I guess you could say I was a maniac but I really wanted to learn more about each of the businesses I was competing with too. Minneapolis was a large market and go get on page 1 would be an effort to say the least.

 

Continue doing this until you have a spreadsheet full of your search words and the URL listings of your competition. Take note of the graphic above and all the major non-IT companies who are ranking on page 1. This is pretty sad to see, but you can outrank them in time. In all the years I have been doing my own SEO and SEO for others, getting ahead of them is possible, but takes time and lots of blogs.

TIP! If you want to really get into the analysis, copy the title they used too. This is great learning for when you make your blogs, covered in another tip!

Now review those URL’s. Go see what the competition is doing, look at their website, review their navigation bar. Review their website, take notes. Also review all the search words you have and see how many of those companies are using the search words you want to do. This is your edge, find search words you want and they are not ranking for. I also try to tell my clients to focus on their most expensive services; data recovery, mac repairs, Office 365.

TIP: searching for MSP and managed services are not great search words, mostly because the general public does not know these words. They know “IT Consulting” or “Technology services” and such.

I will close this tip with asking if you have Google Analytics setup for your website. If not, you can setup an account here https://analytics.google.com

If you do have Google Analytic setup, go check your statistics. Export the past month of the “Behavior-Overview” to an Excel spreadsheet. Now you can see all of your blogs and pages and how many clicks they have. For deeper analysis go back a year. As you can see in my graphic below, I have many SEO/Error blogs. These help me with in-bound marketing for clients to find me. This is not what you should be doing now, I will cover SEO/Error blogging in a tip later on.

To close this tip up, do your homework, have fun and if you are new to the tips, be sure to read the tips below! If you want to hire me to help you, check out my seo and marketing help page here https://callthatgirl.biz/marketing-help-for-small-businesses

 

 

 

Tip #3

The biggest and probably best of all the blogs to come. Now that you’ve read the first two blogs we can get down to the real work! Ah but I will let you know, the SEO secrets are way down the line, so if you’re hoping to skip right to that, you have to wait a few blogs. You need to learn a bit about blogging first.

Do you have a website for your company? Yes? Is it on WordPress? If Yes, you are good to go to keep reading. No? You’re on a different platform? Read this anyway and you might be able to do the blogs form your Joomla or Magento, etc. Whatever you have might have a blogging add-in and the techniques for SEO might work. The blogs will work I hope for other things, newsletters, social media, etc. But I have found the SEO Blogging I do, does well with WordPress.

If you have a great site and can’t use the blogging, then you can buy a domain, (do your domain.net) and install WordPress and try to style and design it to look like your other site, but keep it very simple! The .net domain can simple because it will only be for blogging and to get you found on the internet.

Now you have a blog. Are you blogging? Do you know what to blog about? For me, I do blogging in many ways. I do SEO Blogging of course, this is exact blogs to help me get found on the internet. People search and find what my blog is and then decide to call and hire me. I also do error blogging. When I fix an error, I blog it and then technicians or end users find the error and it’s either helpful or they call me to hire me to help. I hope the latter! I also do just day to day blogging. These blogs can be stories or just interesting things, I have a few goodies out now, mostly GoDaddy blogs, not really pitches to hire me but more like a warning to readers. These of course can be found by searching the internet too. Finally, I do sometimes create the bait click blogs. I’m not talking about Fake News but more like “5 ways to stop a scammer in their tracks” or “4 ways to know you’re getting a call from a scammer.”

Blogs are the most wonderful outlet for content marketing I have ever seen. Of course, it’s all I have ever known too. As you read in tip 1 and 2, I was always into doing marketing myself and blogs were my marketing. I use them in many areas.

If you happen to have blog setup and do blogging now, how consistent are you? Do you have “Blog” listed on your navigation menu on your website? Have you hired a blogging service?

Let’s start with what you might be doing wrong. Since I started helping techs with their SEO this past summer, I have found a mish/mash of good and bad blogs. Some folks hire a service to do a blog, some subscribe to newsletters and use that as a blog, but if you’re not getting the blog out to the public via SEO or social media…what’s the point? I also have an issue with techs who put the blog link on the nav bar and have old blogs or nothing there. I learned from Bryce Whitty from Technibble the value of your “above the fold”, which means basically what people see at the top half of the website. If you look at the top of this blog, all I have is a huge banner and my nav bar, which is very simple. No link to blog. My blogs are too informative for a new person finding me to drift off to never never land. Plus, most of my clients found me via a blog and I don’t want them cruising through my all my weird blogs lol. I laugh because my blogs are not all “informative”.

Let’s say you are blogging pretty good from your own writing or subscribing to a service, a few times a week or a month and your Google Analytics show you are getting a decent amount of traffic from the blogs. Have you been tracking if those are converting to any calls or contact forms submitted? Do you have a contact us form or call to action on the blogs? If not, consider doing that right now. I recall my first out of state call back in 2012 for an Outlook repair issue. I will never forget asking the client “how did you find me” and they said through one of your blogs. And that folks is when the magic started. I had been blogging about Outlook for years. In fact, I had such passion for it, the right market (LinkedIn) and I shared those blogs with my newsletters and LinkedIn groups, it started to make sense. During 2012, I was lucky to have a rock star marketing assistant and we created so many blogs for all the marketing.

It was that year that I also figured out SEO blogging. I had stores then and wanted to compete with “Minneapolis computer repair” searches. I was on page 6. That’s horrible! For six months I spent many nights working on the analytics, competition checking and worked on the blogs with my assistant. I had a huge spreadsheet we shared and worked on the blogs. I got to page one, took a while and many nights working them over, but to this day…I still rank in Google, even though I closed my stores in 2013 and stopped all blogging on that topic. You can see by my graphic below that the blog that still ranks was probably one of the last ones I did before I started focusing only on Outlook.

Ok folks, that’s enough for this blog. I have many more to go. Your homework from this blog is to figure out if you are blogging, if you need to to do the domain.net bog (your name just .net and install WordPress) or remove that nav bar, review your analytics, so much to do, you have a week! And read tips 1 and 2 below.

Next week I will do tip #4. See you then!

I will push the blogs out via my social media and in my newsletters if you want to get the next blog. You can get in touch by contacting me with the form at the bottom of this blog.

Want to hire me to help?

As much as I love Outlook and Office 365 work, I love marketing and helping people as much as I can. Marketing and SEO blogging is second nature to me, so offering both feels very comfortable. I’m good with offering both on a ticket at the same time if you happen to need all my support, Outlook, Office 365 and Marketing coaching.

Contact me below to get more information.

Tip #2

Marketing Stack and Budget for IT Business Owners

Before I get into tip 2 here, I will be the first to admit I’ve never had a marketing budget. Since 2007, I have paid for many marketing and advertisements, I usually see something and review, then buy if I feel it’s something worth trying. If you want to read more, I have another blog about starting a computer repair business here https://callthatgirl.biz/how-to-start-a-computer-repair-business  The marketing blog is #9 in the series.

Most of the marketing that I have found that worked for me was good old fashioned hard work and while hard work is free, you have to be consistent and always keep it going, no matter what you find what works. If that is going to networking meetings and events, then you have to keep doing that and do it well. For some others, doing online is what works or some find referrals their number one way to get new clients. You Need to figure out your “marketing stack” and I’ll discuss that in tip 2.

 

What is your marketing stack?

What is working? 

What do you love to do?

What do you hate to do? 

In the last blog, I asked you to make a list of all the marketing you have done and review the results. If have not been tracking, I mentioned now is the time to start asking clients. I also told you what I do for marketing, not everything but pretty much everything. What works for me is pretty much is the blogging first, then the rest.

Got your marketing stack ready? Now review it and while you’re reviewing it, look at your wins/losses and then look at it much deeper. What did you love? Did you love paying someone for results? Or did you love that you did it yourself? Money makes everyone love marketing so this is a key for moving forward. If you love paying for the help, the rest of the blogs might be good for you to show your marketing person if you want them to learn a bit more. If you love doing it yourself, I will be now be all yours. I have 15 or so more of these blogs created just for you.

Before I discuss the loving part of marketing, let’s review the marketing I hate doing. I really hate doing newsletters but I do them. I have tried to hire it out but found that I was never happy with the people doing it. I think because I’m really finicky. Last winter, I actually emailed all of my people and said I was done with newsletters. Then in June, there was a huge Outlook issue and I felt I had to get back into newsletters and it sparked a lot in me, so while I still hate “doing the newsletter” I’m still happy with the opens and continued marketing there. I pay $1020 a year for my plan with Constant Contact or $85 a month. I have right now about 4900 people on the lists (I have 2, clients and technicians).

I also hate paying for ads on websites, but I have done it and will probably continue to do it, not sure why as the results are usually nothing special. I have paid $300 for a month on a top ranked site and got 6 clicks in a week. No kidding. I paid almost $1000 for a year (it is a good deal) for a spot on another website and I get again, just a few clicks. I consider that just flat out “marketing” so you never know, one person might click it and be the next thing you were not expecting. Kinda like gambling right? Yep. I was contacted by ChannelPro Network in August to work with them on their online magazine. The publisher was on my newsletter list. I started newsletters in June. If I had given up, he probably would not have contacted me. See how this works? Working with ChannelPro opens many doors for me in the future, a “channel” for me to get content to people and that’s important as I do so many things.

Finally, I really hate doing webinars, but the funny thing is that I love creating the content, doing all the marketing but almost always feel disappointed if people don’t sign up. Usually after I get all the fun parts done, I am in a state of “I can’t believe I now to have to do the webinar” and then when it happens, I love doing it and when it’s over, I’m happy that folks learned a lot. I love it more when I actually charge for it (Some I do free and some I charge for).

I can’t say that there is anything I really hate so much that I don’t want to do. At this point, I avoid many things instead of doing it and hating it. I avoid sales hustlers on Facebook. I avoid watching their sales videos, their hype, their “hey I’m good looking so listen to me hype”. I see it all the time and I’m not falling for it!

To close this part 2, figure out what you love to do. Is talking your thing? Or typing/writing your thing? What if neither is your thing and you’re just a good old fashioned extremely talented nerd who loves owning a business? You are probably the type of person that does need to hire it out then. Most of the free marketing involves talking or writing, as least from my experience. Here is my list again, all “communication type marketing”. This is where you need to consider a budget.

  • Blogging, Newsletters, Social media, SEO blogging, Error blogging, YouTube, Podcasting

Here is what I have heard about a marketing budget, take 20% of your gross and that should be your budget. WOW? Really? If I was to charge myself time for all the free work I did, it would probably be billable at more than 20% of my annual gross. I do a lot to keep my machine going! Take 20% of your gross and see how much that is, divide by 52 weeks and that’s your “budget” each week to get more clients.  Since you don’t want to do free, you can look at that as paid advertising, hiring a sales person, doing ads on TV or Radio, things that don’t take your time up and don’t require you to create the content. Plenty of folks out there that will help you.

Next week I will get started about blogging and that folks, is the key to the rest of the series. If you have a website that does not have a blog attached, you can get a free one from www.wordpress.com and you can follow along. In time you can move your website and merge the blogs in time.

For new folks, you can read tip #1 below. Enjoy!

Tip #1

First, let’s talk about the most important thing when you talk Marketing in any business…how much time do you want to put in? Do you want to learn how to do the marketing that I do and do it yourself? You will save a lot of money but you also have to learn to be consistent. I created and follow a “social media and marketing schedule” that I use as my daily to do list and it keeps me on my toes! If you read my list and thought, “oh, no I don’t want to do that” then doing marketing yourself is not the best option. For you it will require you to hire it out to another company. One of my final blogs will have a lot of information for hiring it out to other people. Lots of tips there and you will want to read my next blog about your budget.

Creating a blog post is not really that hard, even if you don’t like writing. Creating a newsletter is not hard either if you use a template (I use one). Podcasting is easy if you like talking, the rest is technically not hard to do either. Nothing is hard, it’s just learning how to do it and being consistent. In my blog series I will not go into deep training on each but offer the tips, so you can figure it out or hire me to help you learn it.

Here is a bit of homework for you while you wait for my next blog. Again, think about how much interest you have in learning new ideas, time you will need to put in get things going and being consistent. If you have no marketing budget and want to do it yourself, you will need to also schedule time for yourself to do it. It might be during your workday if you don’t work after 5:00, for you 24×7 folks it might be nights/weekends. For me, I just keep it rolling all the time, during my workday, nights, weekends. I write when I feel creative or get a good idea. Many good ideas come right from my own clients! I listen to them and they often tell me many interesting stories. I keep notes every day in a notepad and review those for blogs/newsletters, podcast ideas.

Final homework, review your current marketing. What are you doing now? Write a list of everything you are actively doing/paying for, etc. Also write a list of the past things you did- free or paid and then review those results. Also….go through your clients in the past month and see if you know how those folks found you. If you are not tracking that, NOW is the time! Start asking all new clients, “how did you hear of us” and in a month or so, you can create a spreadsheet and start seeing what is the common answer and you can work off that.

Want to read the next blog? It will be about budgets and a review of your homework from this blog. 

I will push the blogs out via my social media and in my newsletters.

Want to hire me to help?

As much as I love Outlook and Office 365 work, I love marketing and helping people as much as I can. Marketing and SEO blogging is second nature to me, so offering both feels very comfortable. I’m good with offering both on a ticket at the same time if you happen to need all my support, Outlook, Office 365 and Marketing coaching.

Contact me below to get more information.

 

MSP Marketing

| October 10, 2017 | 0 Comments

MSP Marketing

Since 2007 I have owned Call That Girl and done most of the marketing myself. I have done some paid ads and many other marketing ideas and have now, 10 years of experience. Many have asked me during all these years to help them with their marketing and I have helped many with ideas or learning something. Many have said I need to offer marketing. I even had a technical coach I hired two years ago tell me on our last day together that I needed to start offering marketing coaching.

As much as I love troubleshooting Outlook and helping clients get their Office 365 squared up, I am ready to do more work on the marketing side. Since I don’t want to be a marketing service where I do everything (not yet anyway!), I want to start out by offering my usual 30 and 60 min appointments like I offer my Outlook and Office 365 clients. Since I am a business owner and a working technician, you know I have experience and am not a “marketing hustler”.

If you are an Outlook or Office 365 client reading this, all of the services below can be used with your prepay ticket, consider it “bonus help”.

How I can help for those that want to do it yourself!

I can teach you following and if it’s not on the list, just ask. If I can’t help, I know many folks who are talented and are for hire by the hour.

  • SEO blogging training
  • Day to day blogging
  • Newsletter & Social Media coaching & training
  • Basic WordPress help
  • Google Analytics Review
  • Setting up more marketing tools I use
  • Competition checking
  • Website help

For non-marketing & seo help

  • Learn how to sell and support prepay tickets like I do! These are an awesome way to get in a better cash sale and keep your calendar available for those “quick helpdesk calls”. Doesn’t matter what business you are in, if you offer support, you can offer a prepay.
  • Specific Outlook and Office 365 coaching
  • Microsoft Exchange Training
  • Help with marketing decisions, sometimes it’s good to get a 2nd opinion before investing in some expensive program
  • Help with getting more quotes for larger decisions such as new website design or a re-do. Many folks don’t know other people wh0 can do it, I know many people who can do it and can give other offers
  • Business in a funk? I’ve been there, good time to book time with me. I’m pretty energetic and can create a few new ideas to get you charged up again.

If you want specific SEO help, I do have packages for me to do your SEO blogging, help you get ranked in Google. You can find that page here. http://ifoundyouontheinternet.com

Rates

I have decided to have the exact same rates for help as I do for my Outlook and Office 365 consulting work. $139 per hour, best used in a 4 hour prepay ticket $499. We will start with a 30-60 minute consultation and then after can schedule 15-30 min calls unless a one hour is necessary. As I said above,  this ticke can include Outlook and Office 365 help. I’m trying to merge both together.

To get on my calendar use my online form below. If you want to chat first, use the comments area and I will be in touch!

Research and Analysis for SEO Blogs for IT Business Owners

| October 8, 2017 | 0 Comments

Research and Analysis for SEO Blogs for IT Business Owners

If you are new to the SEO and Marketing tips series, you might want to read the first blog. It’s at the bottom of this page, tip 2 is below this one.

Tip #4

Before you start blogging, you should do a few things. Prepare and do analysis. I learned this early in 2012 when I started doing my own SEO. If you don’t do this, you have no starting ground and have no idea where you rank already. One of my SEO clients told me that the competition check I did for them, opened their eyes to a service their competition was doing and they were not aware of!

I’ll start with this fun exercise, open an Excel spreadsheet and open a Google window, do not be logged into your Gmail account while doing this.

Now, write out 10-20 of your services. Example: Computer Repair, Data Backup, Data Recovery, etc. Then search in Google that service + your town, or your community. Example: “Computer Repair Minneapolis”. Review the search pages and copy the URL into your spreadsheet for at least the first 10 searches. My first analysis included about 3 pages or so listings. I guess you could say I was a maniac but I really wanted to learn more about each of the businesses I was competing with too. Minneapolis was a large market and go get on page 1 would be an effort to say the least.

 

Continue doing this until you have a spreadsheet full of your search words and the URL listings of your competition. Take note of the graphic above and all the major non-IT companies who are ranking on page 1. This is pretty sad to see, but you can outrank them in time. In all the years I have been doing my own SEO and SEO for others, getting ahead of them is possible, but takes time and lots of blogs.

TIP! If you want to really get into the analysis, copy the title they used too. This is great learning for when you make your blogs, covered in another tip!

Now review those URL’s. Go see what the competition is doing, look at their website, review their navigation bar. Review their website, take notes. Also review all the search words you have and see how many of those companies are using the search words you want to do. This is your edge, find search words you want and they are not ranking for. I also try to tell my clients to focus on their most expensive services; data recovery, mac repairs, Office 365.

TIP: searching for MSP and managed services are not great search words, mostly because the general public does not know these words. They know “IT Consulting” or “Technology services” and such.

I will close this tip with asking if you have Google Analytics setup for your website. If not, you can setup an account here https://analytics.google.com

If you do have Google Analytic setup, go check your statistics. Export the past month of the “Behavior-Overview” to an Excel spreadsheet. Now you can see all of your blogs and pages and how many clicks they have. For deeper analysis go back a year. As you can see in my graphic below, I have many SEO/Error blogs. These help me with in-bound marketing for clients to find me. This is not what you should be doing now, I will cover SEO/Error blogging in a tip later on.

To close this tip up, do your homework, have fun and if you are new to the tips, be sure to read the tips below! If you want to hire me to help you, check out my seo and marketing help page here https://callthatgirl.biz/marketing-help-for-small-businesses

 

 

 

Tip #3

The biggest and probably best of all the blogs to come. Now that you’ve read the first two blogs we can get down to the real work! Ah but I will let you know, the SEO secrets are way down the line, so if you’re hoping to skip right to that, you have to wait a few blogs. You need to learn a bit about blogging first.

Do you have a website for your company? Yes? Is it on WordPress? If Yes, you are good to go to keep reading. No? You’re on a different platform? Read this anyway and you might be able to do the blogs form your Joomla or Magento, etc. Whatever you have might have a blogging add-in and the techniques for SEO might work. The blogs will work I hope for other things, newsletters, social media, etc. But I have found the SEO Blogging I do, does well with WordPress.

If you have a great site and can’t use the blogging, then you can buy a domain, (do your domain.net) and install WordPress and try to style and design it to look like your other site, but keep it very simple! The .net domain can simple because it will only be for blogging and to get you found on the internet.

Now you have a blog. Are you blogging? Do you know what to blog about? For me, I do blogging in many ways. I do SEO Blogging of course, this is exact blogs to help me get found on the internet. People search and find what my blog is and then decide to call and hire me. I also do error blogging. When I fix an error, I blog it and then technicians or end users find the error and it’s either helpful or they call me to hire me to help. I hope the latter! I also do just day to day blogging. These blogs can be stories or just interesting things, I have a few goodies out now, mostly GoDaddy blogs, not really pitches to hire me but more like a warning to readers. These of course can be found by searching the internet too. Finally, I do sometimes create the bait click blogs. I’m not talking about Fake News but more like “5 ways to stop a scammer in their tracks” or “4 ways to know you’re getting a call from a scammer.”

Blogs are the most wonderful outlet for content marketing I have ever seen. Of course, it’s all I have ever known too. As you read in tip 1 and 2, I was always into doing marketing myself and blogs were my marketing. I use them in many areas.

If you happen to have blog setup and do blogging now, how consistent are you? Do you have “Blog” listed on your navigation menu on your website? Have you hired a blogging service?

Let’s start with what you might be doing wrong. Since I started helping techs with their SEO this past summer, I have found a mish/mash of good and bad blogs. Some folks hire a service to do a blog, some subscribe to newsletters and use that as a blog, but if you’re not getting the blog out to the public via SEO or social media…what’s the point? I also have an issue with techs who put the blog link on the nav bar and have old blogs or nothing there. I learned from Bryce Whitty from Technibble the value of your “above the fold”, which means basically what people see at the top half of the website. If you look at the top of this blog, all I have is a huge banner and my nav bar, which is very simple. No link to blog. My blogs are too informative for a new person finding me to drift off to never never land. Plus, most of my clients found me via a blog and I don’t want them cruising through my all my weird blogs lol. I laugh because my blogs are not all “informative”.

Let’s say you are blogging pretty good from your own writing or subscribing to a service, a few times a week or a month and your Google Analytics show you are getting a decent amount of traffic from the blogs. Have you been tracking if those are converting to any calls or contact forms submitted? Do you have a contact us form or call to action on the blogs? If not, consider doing that right now. I recall my first out of state call back in 2012 for an Outlook repair issue. I will never forget asking the client “how did you find me” and they said through one of your blogs. And that folks is when the magic started. I had been blogging about Outlook for years. In fact, I had such passion for it, the right market (LinkedIn) and I shared those blogs with my newsletters and LinkedIn groups, it started to make sense. During 2012, I was lucky to have a rock star marketing assistant and we created so many blogs for all the marketing.

It was that year that I also figured out SEO blogging. I had stores then and wanted to compete with “Minneapolis computer repair” searches. I was on page 6. That’s horrible! For six months I spent many nights working on the analytics, competition checking and worked on the blogs with my assistant. I had a huge spreadsheet we shared and worked on the blogs. I got to page one, took a while and many nights working them over, but to this day…I still rank in Google, even though I closed my stores in 2013 and stopped all blogging on that topic. You can see by my graphic below that the blog that still ranks was probably one of the last ones I did before I started focusing only on Outlook.

Ok folks, that’s enough for this blog. I have many more to go. Your homework from this blog is to figure out if you are blogging, if you need to to do the domain.net bog (your name just .net and install WordPress) or remove that nav bar, review your analytics, so much to do, you have a week! And read tips 1 and 2 below.

Next week I will do tip #4. See you then!

I will push the blogs out via my social media and in my newsletters if you want to get the next blog. You can get in touch by contacting me with the form at the bottom of this blog.

Want to hire me to help?

As much as I love Outlook and Office 365 work, I love marketing and helping people as much as I can. Marketing and SEO blogging is second nature to me, so offering both feels very comfortable. I’m good with offering both on a ticket at the same time if you happen to need all my support, Outlook, Office 365 and Marketing coaching.

Contact me below to get more information.

Tip #2

Marketing Stack and Budget for IT Business Owners

Before I get into tip 2 here, I will be the first to admit I’ve never had a marketing budget. Since 2007, I have paid for many marketing and advertisements, I usually see something and review, then buy if I feel it’s something worth trying. If you want to read more, I have another blog about starting a computer repair business here https://callthatgirl.biz/how-to-start-a-computer-repair-business  The marketing blog is #9 in the series.

Most of the marketing that I have found that worked for me was good old fashioned hard work and while hard work is free, you have to be consistent and always keep it going, no matter what you find what works. If that is going to networking meetings and events, then you have to keep doing that and do it well. For some others, doing online is what works or some find referrals their number one way to get new clients. You Need to figure out your “marketing stack” and I’ll discuss that in tip 2.

 

What is your marketing stack?

What is working? 

What do you love to do?

What do you hate to do? 

In the last blog, I asked you to make a list of all the marketing you have done and review the results. If have not been tracking, I mentioned now is the time to start asking clients. I also told you what I do for marketing, not everything but pretty much everything. What works for me is pretty much is the blogging first, then the rest.

Got your marketing stack ready? Now review it and while you’re reviewing it, look at your wins/losses and then look at it much deeper. What did you love? Did you love paying someone for results? Or did you love that you did it yourself? Money makes everyone love marketing so this is a key for moving forward. If you love paying for the help, the rest of the blogs might be good for you to show your marketing person if you want them to learn a bit more. If you love doing it yourself, I will be now be all yours. I have 15 or so more of these blogs created just for you.

Before I discuss the loving part of marketing, let’s review the marketing I hate doing. I really hate doing newsletters but I do them. I have tried to hire it out but found that I was never happy with the people doing it. I think because I’m really finicky. Last winter, I actually emailed all of my people and said I was done with newsletters. Then in June, there was a huge Outlook issue and I felt I had to get back into newsletters and it sparked a lot in me, so while I still hate “doing the newsletter” I’m still happy with the opens and continued marketing there. I pay $1020 a year for my plan with Constant Contact or $85 a month. I have right now about 4900 people on the lists (I have 2, clients and technicians).

I also hate paying for ads on websites, but I have done it and will probably continue to do it, not sure why as the results are usually nothing special. I have paid $300 for a month on a top ranked site and got 6 clicks in a week. No kidding. I paid almost $1000 for a year (it is a good deal) for a spot on another website and I get again, just a few clicks. I consider that just flat out “marketing” so you never know, one person might click it and be the next thing you were not expecting. Kinda like gambling right? Yep. I was contacted by ChannelPro Network in August to work with them on their online magazine. The publisher was on my newsletter list. I started newsletters in June. If I had given up, he probably would not have contacted me. See how this works? Working with ChannelPro opens many doors for me in the future, a “channel” for me to get content to people and that’s important as I do so many things.

Finally, I really hate doing webinars, but the funny thing is that I love creating the content, doing all the marketing but almost always feel disappointed if people don’t sign up. Usually after I get all the fun parts done, I am in a state of “I can’t believe I now to have to do the webinar” and then when it happens, I love doing it and when it’s over, I’m happy that folks learned a lot. I love it more when I actually charge for it (Some I do free and some I charge for).

I can’t say that there is anything I really hate so much that I don’t want to do. At this point, I avoid many things instead of doing it and hating it. I avoid sales hustlers on Facebook. I avoid watching their sales videos, their hype, their “hey I’m good looking so listen to me hype”. I see it all the time and I’m not falling for it!

To close this part 2, figure out what you love to do. Is talking your thing? Or typing/writing your thing? What if neither is your thing and you’re just a good old fashioned extremely talented nerd who loves owning a business? You are probably the type of person that does need to hire it out then. Most of the free marketing involves talking or writing, as least from my experience. Here is my list again, all “communication type marketing”. This is where you need to consider a budget.

  • Blogging, Newsletters, Social media, SEO blogging, Error blogging, YouTube, Podcasting

Here is what I have heard about a marketing budget, take 20% of your gross and that should be your budget. WOW? Really? If I was to charge myself time for all the free work I did, it would probably be billable at more than 20% of my annual gross. I do a lot to keep my machine going! Take 20% of your gross and see how much that is, divide by 52 weeks and that’s your “budget” each week to get more clients.  Since you don’t want to do free, you can look at that as paid advertising, hiring a sales person, doing ads on TV or Radio, things that don’t take your time up and don’t require you to create the content. Plenty of folks out there that will help you.

Next week I will get started about blogging and that folks, is the key to the rest of the series. If you have a website that does not have a blog attached, you can get a free one from www.wordpress.com and you can follow along. In time you can move your website and merge the blogs in time.

For new folks, you can read tip #1 below. Enjoy!

Tip #1

First, let’s talk about the most important thing when you talk Marketing in any business…how much time do you want to put in? Do you want to learn how to do the marketing that I do and do it yourself? You will save a lot of money but you also have to learn to be consistent. I created and follow a “social media and marketing schedule” that I use as my daily to do list and it keeps me on my toes! If you read my list and thought, “oh, no I don’t want to do that” then doing marketing yourself is not the best option. For you it will require you to hire it out to another company. One of my final blogs will have a lot of information for hiring it out to other people. Lots of tips there and you will want to read my next blog about your budget.

Creating a blog post is not really that hard, even if you don’t like writing. Creating a newsletter is not hard either if you use a template (I use one). Podcasting is easy if you like talking, the rest is technically not hard to do either. Nothing is hard, it’s just learning how to do it and being consistent. In my blog series I will not go into deep training on each but offer the tips, so you can figure it out or hire me to help you learn it.

Here is a bit of homework for you while you wait for my next blog. Again, think about how much interest you have in learning new ideas, time you will need to put in get things going and being consistent. If you have no marketing budget and want to do it yourself, you will need to also schedule time for yourself to do it. It might be during your workday if you don’t work after 5:00, for you 24×7 folks it might be nights/weekends. For me, I just keep it rolling all the time, during my workday, nights, weekends. I write when I feel creative or get a good idea. Many good ideas come right from my own clients! I listen to them and they often tell me many interesting stories. I keep notes every day in a notepad and review those for blogs/newsletters, podcast ideas.

Final homework, review your current marketing. What are you doing now? Write a list of everything you are actively doing/paying for, etc. Also write a list of the past things you did- free or paid and then review those results. Also….go through your clients in the past month and see if you know how those folks found you. If you are not tracking that, NOW is the time! Start asking all new clients, “how did you hear of us” and in a month or so, you can create a spreadsheet and start seeing what is the common answer and you can work off that.

Want to read the next blog? It will be about budgets and a review of your homework from this blog. 

I will push the blogs out via my social media and in my newsletters.

Want to hire me to help?

As much as I love Outlook and Office 365 work, I love marketing and helping people as much as I can. Marketing and SEO blogging is second nature to me, so offering both feels very comfortable. I’m good with offering both on a ticket at the same time if you happen to need all my support, Outlook, Office 365 and Marketing coaching.

Contact me below to get more information.

 

SEO and Marketing Help For ITBOG Members

| October 8, 2017 | 0 Comments

 

Since 2007 I have owned Call That Girl and done most of the marketing and SEO myself. I have done some paid ads and many other marketing ideas and have now, 10 years of experience. Many have asked me during all these years to help them with their marketing and I have helped many with ideas or learning something. Many have said I need to offer marketing and SEO coaching. I even had a technical coach I hired two years ago tell me on our last day together that I needed to start offering marketing coaching.

As much as I love troubleshooting Outlook and helping clients get their Office 365 squared up, I am ready to do more work on the marketing side. Since I don’t want to be a marketing service where I do everything (not yet anyway!), I want to start out by offering my usual 30 and 60 min appointments like I offer my Outlook and Office 365 clients. Since I am a business owner and a working technician, you know I have experience and am not a “marketing hustler”. All my referral folks own their own businesses and you will be referred to them as needed and they will bill you directly.

If you are an Outlook or Office 365 client reading this, the services below can be used with your prepay ticket, consider it “bonus help”.

Before you read, please know that I added just about everything I know and know very well to the list. Read it, create a wish list and then review my pricing and determine if this is the marketing help you need. Marketing is a very important part of my business; my entrepreneurship and I love sharing. It’s not for everyone. But if you know it’s not for you to do it all, I have resources. You still need someone to do the in-between. I have affordable packages that will not break the bank. My resources are trusted people I have known for years or hired.

Now learn a bit about marketing and SEO and how I can help.

What is marketing? 

  • Getting your company and brand exposed to the public through various channels.
  • Most large companies have marketing departments.
  • Most small business owners are the marketing departments
  • Most small business owners started their business because they love what they do and have a talent for. They love what they do, marketing is not something that everyone loves to do but you must do to grow your company and get brand exposure out there.
  • Wait, what about advertising?? This is how I see advertising, it’s a one off. You got to a restaurant and sit down to eat and the placement is of all the local business with a coupon.  You can take that with you and redeem it later. Will you remember the ad? Maybe if they did something really creative, did something memorable. Same goes for bathroom ads on the doors, bus stop ads, etc. Some companies use ads for their marketing campaigns.

What is SEO?

  • For those that don’t know, SEO is search engine optimization. Or easier to say, “Google searches”. When you search in Google, you are looking for an answer to a question, or you are looking for something to buy, or someone to hire. Or yeah…searching your health problem and Google reveals you are in big trouble. Google is awesome and if your company is not in Google, you are missing out on a free marketing opportunity. I can teach you how to get ranked at no charge in Google, you just pay for my time to learn it.

How I can help for those that want to do it yourself! 

  • SEO blogging training. I will train you how to do it yourself, or you can hire my referral to do it. I
  • Day to day blogging. I will train you how to do daily posts with SEO to get the most bang for your buck on your time doing these.
  • Newsletter training. Newsletter needs to have analytics and great call to action. I can teach you how to make awesome newsletters that can get you better open rates, call in and calls later.
  • Social media training. Learn simple ways to post your updates and get on a consistent schedule! LinkedIn and Facebook are different. I can show you some neat LinkedIn free marketing tips that you can start doing on a daily basis. Expand your local network, slowly market your skills and talents to them.
  • Basic WordPress help. Many of my clients have a WordPress site, but never do anything with it. Time to get into it and make it part of our company again!
  • Google Analytics Review. Did you know you can easily check your website statistics? I can help you set this up and check weekly on your progress with your blogs, seo and newsletters.
  • Setting up more marketing tools I use. Oh yes, I have a few tricks up my sleeve. I will help setup and train you on these.
  • Competition checking. Ah, never thought about where you rank compared to your competition? I can show you easy ways to do a spot check on who is doing what and how they are working Google.
  • Google map marketing. Never heard of this? Well…if you are in a support business, all your clients are on the Google Maps.
  • Learn how to sell and support prepay tickets like I do! These are an awesome way to get in a better cash sale and keep your calendar available for those “quick helpdesk calls”. Doesn’t matter what business you are in, if you offer support, you can offer a prepay.
  • Specific Outlook and Office 365 coaching
  • YouTube video, editing, publishing and SEO
  • Podcasting, create a podcast
  • Help with marketing decisions. Sometimes it’s good to get a 2nd opinion before investing in some expensive program
  • Help with getting more quotes for larger decisions such as new website design or a re-do. Many folks don’t know other people wh0 can do it, I know many people who can do it and can give other offers
  • Business in a funk? I’ve been there, good time to book time with me. I’m energetic and can create a few new ideas to get you charged up again.
  • Anything else? Just ask!
  • Finding affordable people to help with marketing. Many folks like me do small projects or by the hour work.

For Computer Business Owners Only

  • Help with marketing your Office 365 to Google/Bing, Social Media, Newsletters, etc.
  • My graphic designer has created a set of Office 365 designs that you can use for your marketing online and in newsletters. You can buy the generic batch or have custom logo and company added for an additional fee.
  • You can use the tickets for Outlook and Office 365 help
  • Technical blogger & editor available.
  • Use my content for your own. Of course, I ask you don’t copy/paste but you are free to use my marketing content for your own page. This is only approved for paying customers. Anyone caught using my content will be dealt with accordingly.
  • Microsoft Exchange Training & Coaching through your first migration

My referral lists

  • Graphic Designer by the hour
  • WordPress advanced help by the hour
  • Full WordPress website design and redesign, depending on your budget and requests, I know many WordPress people to send your way
  • Extra this and that stuff, I have a great US Vet in the Philippines that is $15 per hour
  • Daily Facebook posts $175 per month, I use this company and happily want to refer them!

What is included? 

  • Homework. Very important to coaching and mentoring. I even give my Outlook clients homework. You will take what I trained you on, and use those skills to do some on your own. Then I can check your work later or during our next appointment.
  • Documentation of each call
  • Purchase of tickets do not expire, so use as you wish. Need a 1-hour appt to get kick started? Use the other 3 hours in short increments of time or later.

 

If you want specific SEO help, I do have packages for me to do your SEO blogging, help you get ranked in Google. You can find that page here. http://ifoundyouontheinternet.com

Rates

I have decided to have the exact same rates for help as I do for my Outlook and Office 365 consulting work. $139 per hour, best used in a 4 hour prepay ticket $499. We will start with a 30 or 60-minute consultation and then after can schedule 15-30 min calls unless a one hour is necessary. As I said above, this ticket can include Outlook and Office 365 help. I’m trying to merge both together.

To get on my calendar use my online form below. If you want to chat first, use the comments area and I will be in touch!