A Marketing Workshop for Small Businesses Using ChatGPT + LinkedIn
Welcome to my very long sales page! You know Chat, doesn’t leave anything out, but this is part of being found through AI, getting AI to prompt you as an expert. So you might as well use what you can to get an advantage. I always teach to write some yourself at the top of anything and then put the AI extras under. As you read, I always mention if I had ChatGPT assist too. AI checkers are big out there (me).
If you want to jump to register, click here for the group and private workshops and sessions
My story is at the top, and the workshop registration is below or use the link above.
A bit about me: Lisa Hendrickson, Avid Marketer/Microsoft Expert. And yes, I wrote it all, AI helped me fine tune it. Just how this all should work btw. This is a very long sales page that AI recommended I create. To sign up and register for a workshop, click here for the options:
I have been an avid blogger since 2008. In 2010, I spent about six months researching and deep-diving into how to get on page one of Google. Since then, I have written so many SEO-focused blog articles that I haven’t needed to make outbound calls for my own tech business. My real business is being an Outlook Expert/Microsoft 365 Consultant. I just happen to really love marketing too. Since AI is now a big part of our world, I have taken it upon myself to learn how to use AI for my marketing. Honestly, it’s eye-opening how much of it is the same—but also a bit different. More current. Traditional SEO is not working as well for me anymore, so I’ve had to start learning everything I can about this new world of AI search. Honestly, I’m going to be learning something new every day for a very long time.
Am I in a relationship with ChatGPT? You betcha. Am I an AI expert? Nope, but I am fascinated with it.
In the past year, I have had more new clients tell me that ChatGPT referred them to me than any other AI platform. Many of my regular clients are also telling me that they tried using AI before calling me. Guess what else I have learned? My business clients tend to use ChatGPT, while many of my engineering and technical clients are using other AI tools such as Perplexity and Claude. Clients are excited to tell me about their AI experiences, and that has made me even more excited to get on board and learn how all of this works.
- My business started slowing down in June. I had about eight different theories about why, but I now believe Google’s AI Overviews, Gemini and changing search habits are a big part of it. I went down a deep rabbit hole researching it with Gemini, and the explanation made sense—especially when I compared it with what I was seeing in my Google Analytics.
- I’m also seeing an increase in clients telling me they found me through ChatGPT or another AI platform—mostly ChatGPT. That sent me exploring through my Bing analytics, where I found an entire treasure trove of information. My content was cited or displayed about 29,000 times in Bing during the past year. Meanwhile, my Google Analytics shows a whopping 58 AI-assisted clicks, with 36 of those coming from ChatGPT. Clearly, regular website analytics are not telling me the whole story.
- I have also learned that LinkedIn articles can appear as sources in ChatGPT and other AI-generated answers. They are easy to publish and do not appear in your regular feed unless you choose to share them. Free AI marketing right there.
- LinkedIn newsletters can also become searchable resources and give you another free way to publish your expertise.
- ChatGPT has trained me to create AI- and GEO-focused blog posts with all the bells and whistles. So yep, I’m now creating a series of posts for all the topics I want to be found for. Some of these posts are somewhat hidden on my website because I don’t heavily promote every one of them. My first large series was published in early July, I created another in August, and now I’m working on Microsoft Passkeys.
- LinkedIn Profile SEO Basics -I will review with you what AI catches on to and what you should update
- How to optimize your profile so AI refers you or uses your LinkedIn page as a source/brand credibility
- How to use AI to help you write content in LinkedIn that considers you an expert or a source in their results
- Using the free Newsletter feature
- I’ll answer many of the questions in the FAQ listed below (too many to post so I just bundled them)
- Show you how to use AI to create content, use your own voice to publish on your website/LinkedIn/other sources
- Reviewing your results in Bing/Google/Linkedin and help build a path for you with homework
- Many other side discussions naturally happen and questions.
- People need to learn about them and what’s new with marketing and AI.
- Learn free-no software techniques that work for me (no learning code, adding AI-agents)
- Offer everyone a place to talk to others in a group session, by invite only
- Business is slow right now due to the AI boom of 2026, so until AI is getting me back to full-time work, this is side hustle that I love doing (versus me getting a FT job and no one wants that!)
- I keep learning so much I need to share the information and I don’t have co-workers, so no one gets to hear about what I discovered.
- They got to see how it all works, I screenshared and so did they
- I answered their questions on the spot as we went along, I didn’t know they would ask such great ones
- They didn’t know they could do so much and found out what they could do already as they use AI everyday.
- They got some perspective on how they appear online from my research, I sent over all my research
- They figured out what they wanted to be found for and their expertise and they built new ideas during our time together
I have two options right now, private one on one or group session.
Private AI + LinkedIn Marketing Deep Dive 1.5 hour session + 30 minute follow up $350
Use this link to schedule a private session
It includes a pre-session deep dive into your brand and business (I will do that research myself using what I can find on the internet)
- Review of LinkedIn profile, website and current online presence
- Identification of their strongest expert specialties
- Personalized AI and LinkedIn marketing recommendations for our workshop or personalized session
- A 1.5 hour private strategy session
- A 30-minute follow-up session (for private or groups, this I believe will be most valuable, we can freely talk about anything)
- Complimentary access to your Friday AI + Marketing Open Office Hours (not available yet, but will be soon)
Group AI + LinkedIn Marketing Deep Dive 1.5 hour session + 30 minute follow up $250
Sep 4, 2026
https://live.vcita.com/site/callthatgirl/online-scheduling?event=tueugx393a14ym0j
Sep 11, 2026
https://live.vcita.com/site/callthatgirl/online-scheduling?event=hfy8e9lbjzfuikx6
Sep 18, 2026
https://live.vcita.com/site/callthatgirl/online-scheduling?event=e1qjzaj7fom258lt
Sep 25, 2026
https://live.vcita.com/site/callthatgirl/online-scheduling?event=e34vduytwen84vtw
