Tag: Marketing Tips for Computer repair businesses
Business and Marketing Tips for Computer Techs Show #21
Published date: 04/19/2013 Lisa Asks AskErik
Listen in by clicking the link here!
Show Notes
- Guest speaker is Erik Dreyer-Goldman, owner of PC repair shop AskErik in Seal Beach, CA.
- Home user vs Business user
- Business users have a business license
- Home user has a computer that they might use for conducting business work.
- No such thing as a quick question in IT.
- That knowledge and help should be billed.
- Malwarebytes pro.
- Offer service packages to keep clients coming back.
- Monthly service with low rates :]
- Payments
- Prepay tickets
- Monthly plans, hourly rates, fixed rates
- People will pay a premium price to get their service faster.
- Higher rates for emergency premium service will weed out real quickly what constitutes an emergency and if the client can wait in line for a cheaper price or not.
- Logmein and logmein rescue.
- Technology is growing exponentially, and can be difficult for technicians to keep up with all of it. There has to be a market and a technician for “niche” work to help manage various parts of the ever-growing IT world.
- Windows 8 training and tweaking calls.
- PC repair shops could eventually disappear.
- Nobody ever does it all.
- Find a market, limit competition in your niche.
- Celebrating 7,000 downloads of their podcast shows on Podnutz.
Business and Marketing Tips for Computer Techs Show #20
Published date: 04/05/2013 Rodela’s the Fella
Listen in by clicking the link here!
Show Notes
- Guest speaker Matt Rodela from Jiffy-PC and owner of the website Your Friendly Neighborhood Computer Guy will be joining in on discussion on how to start your business.
- Market is growing for remote support in that hardware is getting better and when things break, people generally just replace their system.
- Software is a growing market that needs constant support.
- Know where your skills and passions are at before trying to start and grow a business.
- Don’t just do something because the market is there.
- This is an investment you will be doing day in and day out for a large portion of your life.
- Join networking groups and go to the events!
- LinkedIn
- Join groups
- Send messages
- Get referrals
- Facebook doesn’t tend to generate many referrals.
- “Facebook is for employees while LinkedIn is for bosses.”
- Do what you are comfortable with and are passionate about, have a process.
- Give good service
- Love what you do
- The customers and the money will follow.
- Book “The 20 Things You Can Do To Improve Your Computer Business”
Business and Marketing Tips for Computer Techs Show #19
Published date: 03/25/2013 Computer Therapy with Derrick and Lisa
Listen in by clicking the link here!
Show Notes
- Guest Derrick Wlodarz, owner of FireLogic in Park Ridge, Illinois.
- Deciding between home office/remote support and store location.
- Rebuilding your business
- What made the business fail?
- What can we do to fix this?
- Where do we go from here?
- Realize your goal/dream, and make it happen.
- Content marketing/SEO
- Affiliate programs
- Companies that sell computer software programs, like antivirus programs, will allow businesses sell their products for them for a reduced price.
- If a client is interested in antivirus software, let them know about your partnership with antivirus programs and how you can save them money.
- People LOVE to save money!
- WordPress and SEO
- Learn the basics
- Get good at it
- “The 4-Hour Workweek”
- “The E-Myth Revisited”
- Manual of Operations
- Training is VERY important to a company
- Good, long term employees need to feel valued and appreciated in the company.
Business and Marketing Tips for Computer Techs Show #18
Published date: 03/18/2013 Bryce Whitty from Technibble
Listen in by clicking the link here!
Show Notes
- The guest on the show is Bryce Whitty.
- Founder of Technibble.com.
- Owns his own computer repair business that he has moved from Australia to London, and is planning on moving it to Japan from Australia again.
- Doing remote computer business allows for the owner to keep his business alive and can take his work wherever he decides to go.
- Technibble, social media, and forums
- The Internet is a wealth of knowledge that contains helpful information for those who seek it.
- Websites often host forums–A meeting place for individuals to come together to exchange ideas in an open discussion.
- Many people of different age groups and backgrounds use forums to find helpful information relating to a topic of interest.
- Younger people are more likely to say things in forums that they wouldn’t normally say to your face, while older people have more experience and have the self-control and knowledge of when it is best to say nothing.
- Reasoning for hiring forum moderators to “keep the peace”.
- Entrepreneurs
- People have great ideas, but don’t have the ability or the guts to take risks that could help them to launch their business and become entrepreneurs.
- Fear keeps people from taking risks and accomplishing their dreams.
- Priorities such as insurance, family, food, jobs, and other obligations.
- A good idea for starting a business is to start out part time to see if it is still what you want to do, if you can succeed at doing it, etc.
- Building trust with clients as a residential client can lead to great business clients.
- Clients will recommend you when they are satisfied with your work and the customer service you provide.
Business and Marketing Tips for Computer Techs Show #17
Published date: 12/26/2012 Messin’ With Marcin Of Malwarebytes
Listen in by clicking the link here!
Show Notes
- Marcin Kleczynski is the guest speaker on the show and is founder and CEO of Malwarebytes.
- The story of Malwarebytes:
- Started out as a remote company that developed a product called RogueRemover that targeted rogue malware.
- Moved into something that targeted all malware.
- Product stayed online for a long time, but then moved into a boxed shelf product that you can buy in the store.
- Can still use for free, or can buy a licensed version.
- A lot of the employees are still remote support that work from home, but the company is also working in offices and are growing to open more offices in more locations.
- While no antivirus is 100%, Malwarebytes is a great product.
- Always have a backup antivirus product.
- The lowest risk for starting a business is to start online/remote. Saves you the headache of paying rent and all the software, etc.
- Your business plan will always be dynamic in that they are constantly changing in the beginning.
- Mostly used by management.
- Set goals, make campaigns, road maps.
Business and Marketing Tips for Computer Techs Show #16
Published date: 12/06/2012 Mister Lister of WebRanking
Listen in by clicking the link here!
Show Notes
- Guest speaker Chris Lister is the director of business development at webranking.com.
- His company specializes in search engine optimization, and can help your website rank higher in search engine results.
- Search engines use search algorithms to help rank websites on a number of different points.
- Tags, reliable links, content, keywords, and more.
- Search engine algorithm updates can determine website rankings.
- “The cleaner the site, the better it is going to rank.”
- Use a variety of tags and title tags to get better rankings.
- Use less than 60 characters in tags
- Title tags also appear in URL.
- Search engines use search algorithms to help rank websites on a number of different points.
- His company specializes in search engine optimization, and can help your website rank higher in search engine results.
- Web traffic can be EXPENSIVE.
- You will get more web traffic and more business when your website is more appealing to the audience.
- Concept called heat maps can pinpoint where the majority of your traffic is clicking in various places on your website.
- Personalize forms to match the services. Clients are more opt to filling out forms that look more thought out and personalized.
- Make your title and content appealing to the audience. The message should match your title, products, and services.
- People click on Google search results that would best meet their needs and expectations. Deliver what they are looking for!
- Content is key!
- Anchored text is the clickable text in a hyperlink.
- A good SEO company will NEVER cold call you!