Tag: How to Market your Computer Repair Business

Tips on Starting a Computer Repair Business

Lisa Hendrickson | August 12, 2017

Tips on Starting a Computer Repair Business

Welcome to Call That Girl’s Guide to starting a computer repair and support business blog series. If you found a blog out of order, you can start with the first blog by clicking here How to start a computer repair business. Each blog will lead you to the next one until you reach the final blog.

In this series I will give tips, examples and information about how to start a computer repair business that I learned on my own initially and then later on through the help of online technical resources & friends.

I will also offer advice on what type of computer repair business to start, business and legal information, remote support, products and services you can sell, tools your computer repair business might need, a guide to pricing, a list of resources, and marketing advice.

This blog will give you some tips on starting a computer repair business. Before you dive in, you should consider a few basics things you will need to run your computer repair company. You may this is a funny list, it makes a lot of sense to give someone new out there the expectations they will need or “basics”. When I created this blog 2 of the series, I did think these were important to put in first.

Patience
Customer Service Skills
The talent to support what you want to sell
Crisis Management
Managing Expectations
Learn how to be on time, call if you’re going to be late
Answer your phones/return phone calls promptly
Only do what you love
Become friends with the enemy
Does your town, city, county need you?

Many technicians know their tech skills are great for running a company, but when you are the owner and 100% in charge, things can change. If you came from a corporate world environment, you did your job, did it well and had a boss who helped you along the way. If something bad happened, you could always blame a process or something else, but when you are your own boss, all the drama is on YOU no matter what! If the client is at fault, you will almost always be blamed so be prepared for it.

#1 Let’s start with #1 on the list, Patience. Boy will you ever need it in this business! You will need it to be able to learn and grow, as nobody starts this business knowing everything. You will learn something new every single day. Some issues the clients will bring you will be issues you have never heard of, or ever seen. But you have to tackle it and take the job. Give yourself time, slow down, and have patience. You will also need it when dealing with panicked or pissed off clients. I can also add here, “don’t get emotional”, it’s tough when you are dealing with a client screaming at you for you to keep your cool.

#2, Customer Service Skills. If you don’t have ’em, you need to read up on it. Some techs who venture out on their own come from the “tech tech” area where they didn’t deal with customers much. And if you’re on your own, you will be doing all the customer service yourself. Clients complain to me about “My last tech didn’t talk to me like you do”, well I’m a talking head so people naturally love to talk to others that talk. If a tech is at a client’s house and does not talk, this makes for an uncomfortable experience so read up on customer service, time killer conversations and get chatty!

#3 Be sure you can support what you will get calls for. If you’re a hardware tech and hate software, you need to know that software support is a different animal so you may not want to offer that service. Only support what you love and have passion for. I hate hardware, yet I had to learn some aspects of it in 2007 when I first started out. Thanks to the virtual nature of my business, I was able to phase the hardware aspect out and I haven’t been happier. Another example is that some techs dislike networking and servers, not their bag. So they stay away from those types of jobs, like me 🙂 I don’t hate networking and servers, I just am not comfortable supporting them, so I outsource and refer those jobs out (we will discuss partnering in another blog).

#4 Crisis Management – the OMG moment. You just spent a lot of time repairing a computer and it seemed to be fixed. You call the client for a morning pickup and then….it blue screens for no reason. It’s 5:00 and you have to go home. Or do you as a business owner? Well well…this is “crisis management time” folks! Do you leave at 5:00 or come in early to work on the computer? Some techs go by the rules of “I’m done at 5:00 no matter what!” and some techs will stay and fix that computer until it’s fixed. I was the second tech. I said it would be done by morning and it would be. Now this is your decision on how you want to manage your personal life and business life, but what would you do? How do you handle crisis and trust me, you will have plenty of it in your first year!

#5 Managing Expectations. Well, based off of #4, how would you manage the issue beside the crisis part of it? You need to manage your clients expectations. If you called at 4:30 and said it was done, then it blue screened…years, ago I would have stayed late and got it done and had it ready by the morning, but that doesn’t always happen. So managing the issue now to make it better is what you will need to learn. Don’t wait until 8:55 am to tell the client coming in that their computer is worse than when they brought it in. Learn to tell your clients ASAP that there is an issue and it won’t be ready at 9:00 am and you will call when it’s done. Of course many clients will call at 10:00 am checking in on it LOL. I LOL because the “caller backers” are very common. Be ready for these types too!

#6 Learn to be on time or call earlier if you are going to be late. It sets the tone of professionalism with your clients. No one really cares if you are late if you tell them. People are ticked off if you are late and they are sitting there wondering where you are. Being on time is a skill I had to learn actually; I used to be on the road and ran late a lot. Then I learned how to manage my time better with scheduling work so I had room to get the job done, travel and be on time for the next job.

#7 If you are not the type that likes answering calls and lets it roll to voicemail, you better change your tune ASAP. Running a computer repair and support business means answering phones. And if you miss a call, check the voicemail right away and call them back. People with issues like people who answer phones PERIOD. If they get a voicemail, you might not get the client. They are not tire kickers, they are just people who like responsive people. This goes for email as well, if you get an email, reply as soon as possible. Don’t wait for days, by the time you email back, the client will have moved on.

#8 Only do what you love. I learned this the long and hard way. When I first started out, going to peoples’ homes was easy and very nice. Most of the issues were all software problems. But then I started getting calls for hardware and I didn’t know much about hardware. I had to learn the hard way…learned as I got the calls in. I always told my clients I was not hardware strong but they were nice and willing to give me extra time to help them. Of course I gave them great deals on the invoice. Still, I didn’t love hardware. Finally I did realize that since I didn’t love it, I didn’t want to do it so I found a referring partner to give the hardware jobs to. Made sense and I was again happy only doing what I wanted. Some examples of things you might not love doing, but will consider doing….QuickBooks, ACT, SAGE, Outlook, Websites, SEO and managing domains and other non computer repair, but related to our industry type work. My advice, don’t offer too little or too much in the beginning. Do not fear turning away a client because you don’t know how to fix something. There is no shame in saying “My specialty is software, I have a referring partner for motherboard work, but can I add to you to my newsletter list so you can get my information.”

#9 Get to know the enemy, your competition. Many times, they can become a good referral source. I did this when I got started, I went out and tried to meet as many people in my industry as I could. Many gave me good solid advice and some were not so nice and told me to go away. The key to meeting the competition in person is to find out what they do well, what they don’t and let them know you are now in the circle. How can you help each other? No one can offer every service out there. If you can find the right “services” you don’t do, you can benefit by working together. It can also be scary for some shops to know someone new is in town opening (they can feel threatened or get a complex that they will always be better) and if they meet you, this will make it easier for them and on you. If you are in a very small town, you already know your competition and your situation. My advice might fair better for people in larger towns where the competition is a bit more wide spread.

#10, are you needed? Before you dive in, you might want to spend some time doing some analytics about the location where you want to service. You might find the market is flooded (not a bad thing sometimes) or there is no service companies (lack of need) and where can you fit in and build a successful business. If you are in a larger city and make a location map and find a few shops in your area, maybe opening a shop is not worthwhile for you. Maybe doing onsite still is, or just having an office and doing only business support. Since I cannot get into tight details here, I can recommend if you have questions to head over to www.technibble.com, join the forums and ask questions there to the members. They are very helpful!

How to Start a Computer Repair Business

Lisa Hendrickson | August 12, 2017

Welcome to my How to Start a Computer Repair Business series of blogs. Every story, example and tip is based on my past experience of onsite repairs, offices, stores and finally going remote support only.

Let’s get going!

I’m going to guess if you are out Googling “How to Start a Computer Repair Business”, you are seeking advice and want to learn from experts on what you should do. Let me first ask you, why do you want to start a computer repair business? Do you have the passion to work for yourself? Do you not like working for others? Do you want a variety of work not limited by your current employer? Do you want to make more money or grow a large support company? These are the most common reasons techs venture out on their own. But are you one of those that can take it to the level of running a successful computer repair business? Do you have what it takes to be self-managed and wear many hats? Owning a business is more than fixing computers! Owning a business in any industry means you work work and work and work some more. The work is not fixing; it’s managing, doing paperwork, marketing and much more (these things…are not everyone’s favorite). As you read through these blogs, I hope you find enough positive and encouraging information to keep you on track to start your own business.

Moving ahead…

Consider this a guide of sorts based upon my knowledge and experience since 2003. This first blog post is a short story about how I got started and a bit about me. Below is the list of blogs and the topics I cover in this series.

So you may ask….What is my experience?

In 2007, after being let go from a 2 week position with a law firm because “I didn’t fit in” (probably because I smoked and had visible tattoos), I came home with hot coffee in hand, sat down and started putting resumes out again. By noon, I was already sick of looking for the next job I would probably hate and had decided that I was done with this corporate life (7 years) and wanted to do Call That Girl (CTG) full-time. I started CTG in 2003 while I was between jobs, but never could commit full-time. I really didn’t feel “ready”. Now was the time though, I felt more than ready. Nothing makes you more ready than just getting fired from a job you didn’t like anyway. So I figured I could do this or die trying. I hated working for others. I was always the type that just liked running my own show at any job. I worked too hard, I had too much passion and liked working nights and weekends. I was built to be an entrepreneur. Done! I’m doing it! I spent all afternoon feeling excited and started writing down ideas I had for the new CTG. I made list after list, and scoured Google for information. No one I knew owned a business and I really was all alone on this venture. By 5:00 pm I had purchased CallThatGirl.biz because the .com was not available, but that didn’t bother me. I just knew I had to have something and find someone to create my website. I was ready to get going and I had a mission….new job, new business, new life. I spent the weekend feeling elated I was doing this, even though I had no idea what I was doing. I didn’t have hardware experience, I was a software tech, all I knew was that I liked supporting clients and taking care of tech problems. I was a helpdesk tech! A neighbor gave me one piece of advice that I will be eternally grateful for, “Go to networking events” and this is not “computer networking events” but rather “face to face meetings.” I had no idea what she was talking about, so she sent me an invite to one meeting, and after attending I was hooked from the get go. I loved getting out, meeting others and talking to them about their needs and more importantly, talking about me and my business! So as CTG started to gain strength over the next few years… I networked, marketed, failed at some ideas, succeeded at some, learned the hard way. I grew my company to three stores, 16 employees, closed all three stores and now run the company I finally wanted to run. What I have passion for: My remote support only company. Yep, that is it in a nutshell! As we move along the blog series, I will give advice the best I can. I wish you well with your adventures in business! Each blog will end with my eBooks that I sell, (all excellent step-by-step guides) and other eBooks and free technical resources. Feel free to send me a comment if you want information added, or just want to send me a comment. Thank you!

Please contact me via my contact form at vCita:<a href="https://www.vcita.com/v/f8aa22d1035a77d8/contact?invite=vr_cf_pb-f8aa22d1035a77d8">Contact Form for Call That Girl Tech Support</a>

What You Need To Start Your Computer Repair Business

Lisa Hendrickson | August 12, 2017

What You Need To Start Your Computer Repair Business

Welcome to Call That Girl’s Guide to starting a computer repair and support business blog series. If you found a blog out of order, you can start with the first blog by clicking here How to start a computer repair business. Each blog will lead you to the next one until you reach the final blog.

Now we can move into the good stuff. You’ve decided to officially start your business, now what do you really need to start your own computer repair business? I am a bit excited about writing this for you all because from my experience, I didn’t really know and just “winged” it. Back in 2007 of course there was information out there, but now there is TONS of information. Other experienced techs who might be reading this may have a different opinion, but again, this is based off my past experience.

Let’s get going!

Naming your business – Of course, the fun part! A name for your business and website. Now I’m sure the day you thought of starting your own computer repair business, you either knew the business name right away or have been pondering a good name. I’ve seen many techs want their name to be “Justin’s Computer Repair” (personally branded, hard to sell later) or “Boca Raton Computer Repair” (location branded, easier to sell later). Or some folks have just a name that they made up and liked, like me, “Call That Girl”. Before you fall in love with a name, check out www.register.com and make sure the domain is available for the .com, I took .biz because I didn’t care. It’s your call though. Either way, the business name and website should match up.
Get a logo – I will talk more about website design in the “marketing” blog, but you will need a logo to get started. I have been through at least a dozen designers before I found the nifty and cost efficient website www.fiverr.com. Since last summer, I have fallen in love with Fiverr and use a few different designers. All for just, yep, $5. Before you send out a crazy idea to the designers, think about a few things and what you want your new business name to represent about you and your new business. Marketing pro’s recommend 2 or 3 colors, simple graphics, font choices that are easy to use on your own computer (I do a lot of my own graphics, so my designer uses Gisha). I like using logos that can be adapted to other graphic needs. See my example here with my “girl” with a monitor and the Outlook icon on in the monitor. She is my “brand” and people see the girl and know it’s my business attached somehow. I have her on almost every form of marketing and advertising I have, including all of my podcast shows and eBooks.
Business plan – Yep, you need a plan of sorts. Do you need an official “business plan” that is very structured and intended to follow to a T? Maybe, if you are planning on getting a bank loan to help you finance your operations or have an investor, they may require it. Most techs though, just start on a wing and a prayer. I did this. I had no idea what I was doing, but I did create a “Game Plan” more than a “business plan” so I could follow along. Mind you, my plan changed often because of new ideas I would come across, new people I met and new adventures. Keep your eyes open and you might find you have an ever changing “plan” too. This is the fun part, never knowing what can happen tomorrow. If you do need a business plan, then I recommend working with SCORE, they can help you write an official plan. The members of SCORE are all retired business folks and are very helpful. I was with them for almost two years. I will be discussing SCORE in another blog coming up.
Services List – What are you going to offer to your clients? Now that you have read in my last blog how you want to service clients, what are you going to offer to them? Basics are usually the best to get going. Since I told you about four ways to support your clients, you can offer the same services to all four, then add on as you are comfortable or find more requests coming in. When I was starting out, I offered home support only. And that included pretty much everything in terms of servicing. Below is a list of the main services a computer repair business offers:

1. General computer repair -hardware/software

2. Laptop repair – hardware replacement/repair/soldering/etc.

3. Virus removal & Tune ups

4. Data recovery services

5. Data backup

8. Computer training

10. Computer parts
Forms and paper work stuff
1. Client agreement of any sort… probably the most important form you will need. If you need an intake form at your front counter or something for a client to sign off on onsite, or an outtake form….I am not the best “form creator” so at this point, I will be referring you to take a good look at a kit created by my friend Bryce Whitty Technibble Computer Business Kit 3

To check out the next blog click here –> Business and Legal Information for Computer Repair Businesses

Call That Girl’s eBooks and Training Videos

Welcome to my eBooks and Videos sales page. Below you will find everything I sell and support as well as some free information at the bottom.

Lisa’s eBooks, all 5 eBooks $39

The Remote Support Guide (Best seller!)

A step by step guide to setting up your business to have a successful remote support business
Tips and information on how to service your clients remotely
How to increase your daily sales with new services, prepay tickets and daily monitoring plans
Includes templates for email booking appointments, client & project agreement forms, terms and conditions, small business proposal, pricing guidelines and scheduling appointment forms.

The Manual of Operations

This is an old document but many still like using it for a template
40 page Word document
Delivered as a Microsoft Word Template, easy for “cut and pasting” your business name into the document
Standard operating procedures
Employee conditions for employment
Job descriptions
Human Resources policies
Much more…

The Social Media Guide

29 page workbook style (outdated but have valuable info!)
Great tips and tricks that I learned the hard way
Easy to understand steps on how to push out social media messages
Newsletters, blogging and WordPress information
Toolkit information you will need and other things you will need to use social media
A social media to do list
How to do a social media blast

The Guide to Microsoft Exchange Migrations

22 page PDF
Step by step instructions on how to do a migration without tools with screenshots
Learning how to back up current mailboxes, calendars and contacts
Learn how to update the DNS for migration
Importing mail/calendars and contacts into new server
Aftercare lists
How to sell administrative support tickets

How to Start a Computer Repair Business

Get all the free blogs in a 48 page PDF
Conversational Style Guide

$199

Created just for technicians! Outlook is a program that contains a lot of data, lots of moving parts and offers 100’s of features which are all guaranteed to break at some point. As well, it’s the program most used with the Office 365 Business Plans. These videos will train you how to properly prepare, repair and learn Outlook in a 360 view.

What you get with your purchase

7 videos
4 hours of intense training ~each made in short videos so you can stop & practice
Access to Lisa’s private Facebook group

SEO/Google Ranking Services

Get found today! So many technician friends I know have great websites up, but not many have good SEO to help them get found. My services help you get found by creating content in your website using your location and your services. I have a starter set for $450 and buy as you like “next level” for $175. No contracts, no monthly fees, just buy as you want.

Click here to learn more and get found on the internet! If you can’t be found, you can’t be called right?

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Need to Hire Me? Below is a list of tech to tech services I provide. Contact me below.

Outlook Expert
Exchange Migration Coaching
Exchange Migration Management
Client Outlook Training
OST recovery
Email investigation

Please contact me via my contact form at vCita:<a href="https://www.vcita.com/v/f8aa22d1035a77d8/contact?invite=vr_cf_pb-f8aa22d1035a77d8">Contact Form for Call That Girl Tech Support</a>

Tips on Growing Your Computer Repair Business

Lisa Hendrickson | August 12, 2017

Tips on Growing Your Computer Repair Business

Welcome to Call That Girl’s Guide to starting a computer repair and support business blog series. If you found a blog out of order, you can start with the first blog by clicking here How to start a computer repair business. Each blog will lead you to the next one until you reach the final blog.

When you first start out with your own computer repair business, fantasizing about what your business can and will become is part of the fun. I can recall many days of dreaming of what would become of Call That Girl and now over 7 years later, it’s nothing what I dreamed of in 2007.

My first dream was to have techs all over the Minneapolis area doing the onsite work and managing the jobs. I even bought a 6 foot map of the Twin Cities to post on my wall, and circled all the suburbs where I wanted techs. But the problem I found was this…when I first started out, I did the math (like you probably did, we all think alike!)

I need to do 5 jobs per week to make $375 and that is enough for me to LIVE on. Barely
I need 10 jobs to make $700 per week, GOAL! If I could make that, I would be thrilled!

Then of course, the dreams grew…. but hey, it takes a long time when you first start out to get just 5 jobs a week and when you get over 5 and dream for 10, that takes time. In that first year, I did so much marketing that it took me well into a year to get to the 5 per week. Then after my first year, I immediately jumped to 10 per week consistently. I think all that hard core marketing paid off!

Eventually I found out as the years went by, that I was not doing what I really loved. Doing the onsite was fun, but after I found remote support, I was back in love with my desk life again and didn’t prefer onsite jobs. So I got an office for people to bring computers to me so, yep, I could be in one place. Through the years, I hired techs and opened stores and managed contracts. Again, not doing what I loved, what I had passion for. As you read in my first blog, I eventually closed all my stores and went remote only.

Dreaming…

Dream of growth, but don’t get too excited too early on. You will get there if you want a bigger store/business. You have to go through the tough times of figuring out your company first. Fix processes that need be in place. fix broken processes that don’t work. Every time you experience a failure of any type, try to figure out a success that came from that failure. You will have many and don’t worry, you are not alone here. It has been said that without failures, you cannot succeed. I firmly believe that and still have failures even after 7 years.

Don’t consider projects too big for your britches. I learned this the very hard way. I took on a contract that I was not ready for. In 2010, I had an opportunity to support a retail location for computer refreshes. After succeeding with one store, they asked me to do 3 more stores, then after that 2 more stores…and within 5 months I was offered all 22 of their stores. In 9 months, I had techs in 4 states and 22 stores. Did I know what I was doing? Hell no! But I did get a managed system in place eventually and by the time it was working like a system, they told me that they decided to go in-house. I didn’t have a good contract in place, I didn’t have a paid lawyer review the terms of the agreement and really….it was all too much for me. After they closed the contract, I had to slowly start letting employees go and some of the CTG FT employees, as well. Now that I think back, it was an experience, but one I will never do again.

Don’t dream of having employees until you have too much work on your plate for many months. If you get excited too early on and start hiring, then you might go through some slow times (for months) and will not have enough work to pay them.

Before you hire employees, consider many factors
- Do you have enough money to keep them on payroll for a few weeks if you are slow?
- Do you have a good bookkeeping system?
- Do you pay your bills on time now? If not, you need to fix this fast.
- Taxes are due when they are due, or else you pay penalties.
- Do you have a training manual in place?
- Do you have the patience to train someone?

Before you open a store, consider many factors
- How much overhead you will have
- How many unexpected expenses you might have
- How much money you need to live on
- Taxes! City, State, Federal
- Profit, you will need it to keep the store running and make you happy
- Savings for when times are slow and you can pay the bills
- Insurance needs for the store/employees
- Workers Compensation
- Location, is it in a good visible place for traffic and foot traffic to find you?
- Parking, you will need good parking
- Do you have the money now to buy all the print materials to set it up right?
- Do you have the money to get the furniture and desks and equipment to set it up right?

Click here to read the next blog How to start a remote support business

Call That Girl’s eBooks and Training Videos

Welcome to my eBooks and Videos sales page. Below you will find everything I sell and support as well as some free information at the bottom.